And in the blink of an eye, another year comes to a close. 2025 has taught us many things – a “quick teams chat” is rarely quick; the office air conditioning will never satisfy the whole office; and client event expectations have undoubtedly and irreversibly changed.  

Gamification is not just about throwing prizes at your customers or dangling quick wins. It’s a really versatile strategy that can drive real long-term engagement, inspire loyalty, drive footfall, even help shape behaviour.

Allow us to shed some light on how to organise a modern corporate golf day that serves a purpose with value, while maintaining all the beauty and tradition of the game, checkered trousers and all.

It’s the eternal marketing conundrum – how do you gain an edge over your competitors in a saturated market full of messaging duplication and AI generated content? No live environment brings this quandary to life quite as successfully as a corporate exhibition.

XSEM's Director of Events Caroline Medcalf led a powerful panel at beam’s All Members Meeting, uncovering what Gen Z wants from the events industry. Here's how XSEM is acting on it.

We’re excited to announce Dan Bardgett, our Managing Director, has joined the board of Meeting Needs, the foundation dedicated to supporting small charities through funds raised within the meetings and events industry.

We’re passionate about driving innovation in the events industry, nurturing rising talent, and delivering world-class brand experiences.

At XSEM, we pride ourselves on delivering exceptional experiences, and nothing speaks louder than the words of our clients. We recently...

At XSEM, we don’t just talk about ESG (Environmental, Social, Governance), we take action. To celebrate our 20-year anniversary, we...

Meet Ben Sabberton, XSEM’s Finance Director—the man responsible for ensuring our financial strategy stays on course while juggling family life, bedtime stories, and an ongoing mission to become a scratch golfer. Ben recently sat down with Prolific North  to discuss his career in finance, best investments, lessons learned in financial leadership, and the challenges of managing agency finances. XSEM Finance Director, Ben Beyond the Balance Sheet: Finance Director Career Investm

Events are all about creating more than just moments—they’re about making a lasting impact through experience.

Ever wondered what it’s like to be at the helm of some of the biggest brand experiences and corporate events? At XSEM, our Director of Events, Caroline Medcalf, lives and breathes the fast-paced world of event planning, seamlessly juggling creativity, logistics, and client expectations. Director of Events, Caroline Medcalf, at the XSEM HQ Leeds. From early-morning strategy meetings to late-night venue visits, no two days are ever the same. Monday - Strategy & Planning Tuesday

At XSEM, we understand that building a winning rewards programme requires seamless execution at every step. From strategic consultation and

XSEM Managing Director, Dan Bardgett, talks to leading event publication C&IT about the evolution of events

XSEM makes first significant hires of 2024 - Caroline and Sarah!

Creativity drives innovation, and we are determined to innovate and develop our projects now more than ever before. Creativity possesses...

Experience the future: brand engagement agency amplifies its marketing offerings with senior talent - Nick!

Igniting brand experiences like never before! With an ever growing creative offering, we shine the spotlight on 3 of XSEM's creatives....

XSEM has been crowned the Marketing Agency of the Year 2023 by none other than Conference News! This recognition has left us overjoyed...

We help our clients build and sustain strong and long-lasting relationships with their customers through innovative reward solutions.