We create experiences that help brands own their space
We’re a brand engagement agency, that means we produce events and campaigns that engage people, influence behaviour and create real business impact – fast.
Two decades of brand engagement - and still moving fast.
Founded in 2003, XSEM has grown from a back-bedroom idea into one of the UK’s leading brand engagement agencies, delivering innovative campaigns and unforgettable experiences for global brands.
The business is still owned and driven by its founders, Dan Bardgett, Michael Gwilliam, Liana Lax and Ben Sabberton. Actively involved in the day-to-day, they remain as passionate as ever about the business, the team, and delivering success for our clients.
How we do what we do
We make people happy.
Our clients, their customers, our team, our community.
Because going the Xtra mile isn’t just a promise – it’s how we deliver exceptional service, build stronger partnerships, and achieve better results.
Trusted by clients, with a customer NPS of 77.
Trusted by global brands
We’re proud to partner with ambitious organisations who trust us to deliver meaningful, measurable results – time and time again.
Making a positive impact
We are committed to enriching both our planet and community, building a more sustainable future for generations to come.
Through our internal ’20 Acts of Kindness’ initiative, we undertake at least 20 projects or charitable activities each year, led by team members who are passionate about making a difference.
Meet the people who make it happen.