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Our team.


Meet the

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Our award-winning team

Our team of XSEM heroes are committed to going the extra mile.  


We deliver excellence through creativity, knowledge and experience. Our team operate with the highest level of integrity, always striving for better.  

We create unforgettable experiences. We make people happy.

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Team Creative

- Team Creative -

Marketing Director, Liana Lax.

Chief Strategist

Liana Lax

Marketing Director

Head of Creative, Nikki Symons

Creativity Captain

Nikki Symons

Head of Creative

Senior Designer, Haydn Thompson

Design Master

Haydn Thompson

Senior Designer

Middleweight Designer, Abigail Martin

Pixel Picasso

Abigail Martin

Middleweight Designer

Studio Artworker, Darren Best



Darren Best

Senior Studio Artworker

Chief Strategist

Marketing Manager, Megan Walters

Megan Walters

Marketing Manager

Brand Guru

Campaign Composer

Content and Communications Executive, Sophie Burn

Campaign Composer

Sophie Burn

Content and Communications Executive

Multimedia Executive, Elliot Osborn

Video Master

Elliot Osborn

Multimedia Executive

Marketing Project Manager, Bailey Clayton

Rewards Regent

Bailey Clayton

Marketing Project Manager

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Digital Diva

Amber Johns

Marketing Assistant

- Team Sales -

Commercial Director, Michael Gwilliam

Commercial Commander

Michael Gwilliam

Commercial Director

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Mrs Worldwide

Nicola Holmes

Director of Proposals

Client Services Director, Emily Podesta

Proactive Podesta

Emily Podesta

Client Service Director

Senior Business Development Manager, Sarah Davenport

Savvy Dav

Sarah Davenport

Senior Business Development Manager

Account Manager, Emma Barker

'On the ball' Barker

Emma Barker

Account Manager

Business Development Executive, Ella Gore

Networking Guru

Ella Gore

Business Development Executive

Head of Experiential, Nick Burrows

Industry Oracle

Nick Burrows

Head of Experiential


Customer Guru

Liam Jones

Customer Success Manager

- Team Operations -

Managing Director, Dan Bardgett

The Pioneering Leader

Dan Bardgett

Managing Director

Senior Project Coordinator, Harriet Woodward

Sustainable Swiftie

Harriet Woodward

Senior Project Coordinator

Logistics Administrator, Amy Marshall

Queen of Logistics

Amy Marshall

Logistics Administrator

Project Manager, Rae Black

Master of Incentives

Rae Black

Project Manager

Project Manager, Nicole Dixon

Cool, Calm & Conference

Nicole Dixon

Project Manager

Senior Project Manager, Chelsea Wallis

President of Planning

Chelsea Wallis

Senior Project Manager

Head of Operations, Victoria Richards

XSEM Oracle

Victoria Richards

Head of Operations

Project Manager, Megan Hockney

Meg of all Trades

Megan Hockney

Project Manager

Project Coodinator, Abbie Firth

Duchess of Detail

Abbie Firth

Project Coordinator

Project Director, Nicole Woodcock

Queen of the Details

Nicole Woodcock

Project Director

Project Coordinator, Gabi Bedell-Cook

Precise Proofer

Gabi Bedell-Cook

Project Coordinator

Project Coordinator, Loane Bobillier

Artistic Guru

Loane Bobillier

Project Coordinator

Project Manager, Kirstie Shapley

Logistical Whizz

Kirstie Shapley

Project Manager

Project Coordinator, Yasmine Greenwood

Clever Coordinator

Yasmine Greenwood

Project Coordinator

Office Manager, Victoria Smith

Office Orchestrator

Victoria Smith

Office Manager

Director of Events, Caroline Medcalf

Mrs Motivator

Caroline Medcalf

Director of Events

Project Director, Sarah Symington

Safe Hands Sarah

Sarah Symington

Project Director

Team Sales
Team Ops

- Team Golf -

Senior Golf Manager, Rafi Saipe

The Best by Par

Rafi Saipe

Senior Golf Manager

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Life of the Par-Tee

Freddie Foden

Golf Coordinator

Graduate Golf Coordinator, Alex Laird

Social Putterfly

Alex Laird

Graduate Golf Coordinator

Team Golf

- Team Travel & Rewards -

Travel & Rewards Manager, Julie  Yearsley



Julie Yearsley

Travel & Rewards Manager

Rewards Executive, Emily Herd

Rewards Whizz

Emily Herd

Rewards Executive

Travel & Rewards Executive, Beth Carter

Location, Location, Location

Beth Carter

Travel & Rewards Executive


Rewards Gem

Ruby Waterhouse

Customer Service Administrator

Team Travel & Rewards

- Team Finance -

Finance Director, Ben Sabberton

Money Maestro

Ben Sabberton

Finance Director

Finance Assistant, Beata Lis

Queen of Control

Beata Lis

Financial Control Manager

Finance Assistant, Amy Wheeler

Finance Fairy

Amy Wheeler

Finance Assistant

Team Finance
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