Gamification is not just about throwing prizes at your customers or dangling quick wins. It’s a really versatile strategy that can drive real long-term engagement, inspire loyalty, drive footfall, even help shape behaviour.

Allow us to shed some light on how to organise a modern corporate golf day that serves a purpose with value, while maintaining all the beauty and tradition of the game, checkered trousers and all.

It’s the eternal marketing conundrum – how do you gain an edge over your competitors in a saturated market full of messaging duplication and AI generated content? No live environment brings this quandary to life quite as successfully as a corporate exhibition.

XSEM's Director of Events Caroline Medcalf led a powerful panel at beam’s All Members Meeting, uncovering what Gen Z wants from the events industry. Here's how XSEM is acting on it.