Julie Yearsley

Customer Rewards Manager

Julie Yearsley is Travel & Rewards Manager at XSEM, specialising in travel operations, customer loyalty programmes and reward scheme delivery. Since joining the business in 2022, she has supported clients to create rewarding experiences while driving efficiency, commercial value and operational excellence

  • Specialist in travel operations, customer loyalty programmes and bespoke reward schemes.
  • Experienced in supplier relationship management, process improvement and project delivery.
  • Strong focus on customer experience, operational excellence and continuous improvement.
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Julie Yearsley - Travel & Rewards Manager

Bio & notable achievements

Julie joined XSEM in December 2022 as Travel & Rewards Manager, bringing expertise in travel operations, customer loyalty programmes and the successful delivery of bespoke rewards initiatives. Her role focuses on creating and managing tailored reward schemes that help clients engage, motivate and recognise their audiences while delivering measurable value.

With a strong background in organisation and optimisation, Julie is responsible for improving processes, enhancing operational efficiency and ensuring projects are delivered to a consistently high standard. She works closely with suppliers and internal teams to build effective partnerships and deliver great programme experiences.

Julie enjoys analysing challenges and finding practical solutions to complex requirements. Her methodical approach, attention to detail and commitment to continuous improvement make her great to work with.

Outside of XSEM

Outside of work, Julie enjoys horse riding, a passion that provides both relaxation and adventure away from the office. Spending time with horses allows her to switch off, enjoy the outdoors and embrace the discipline, patience and focus that riding requires. It is an interest that brings balance to her busy professional life and gives her the opportunity to recharge while doing something she genuinely loves.

Brands Julie has worked with

PPG logo in black
Civils & Lintels logo
SIG Roofing logo
Bestway Retail logo
Case studies

Julie's favourite case studies

Arco: Health & Safety Stand 120 new leads generated

When Arco approached us to design and deliver their exhibition stand at the Health and Safety Exhibition at the NEC, they had a clear vision: to elevate their presence above competitors, draw in visitors, and create an engaging space that communicated their extensive range of health and safety solutions.

View Case Study Branded logos for the Arco Health & Safety Stand
Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding
PPG: Vizion Kinetic Exhibition Stand 10/10 client feedback

PPG needed a small but effective 5m x 3m stand for the Kinect Vision Exhibition 2025. As a Gold Sponsor, they wanted a space that could show off their technology, including PPG LINQ and the Moonwalk, while keeping everything organised and easy to navigate.

View Case Study Exhibitors talking to attendees next to branded PPG screen
Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo