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Industries

Retail industry events that grab attention

In retail and FMCG, trade events are not about visibility alone – they’re about influencing buying decisions, strengthening retailer relationships, securing listings, and driving long-term commercial growth.

Retail FMCG

Delivering a seamless event experience

We partner with leading wholesalers and buying groups to deliver seamless, high-impact events that perform operationally, commercially, and reputationally.

Multiple stakeholders, tight schedules, large footfall, and complex logistics mean there is no margin for error. We ensure every element is professionally delivered, from front-of-house to exhibitor support and on-the-ground operations.

Our work connects your brand with the people who matter most, turning visibility into loyalty and interest into sales.

Chat to our expert team
Attendees smiling with their awards
Retail FMCG

Trusted by industry-leaders

Suntory logo
Nisa logo
Parfetts logo
Bestway Retail logo
Arla logo
Co-op Wholesale Logo in black
retail fmcg

Meaningful retailer & supplier engagement

Your event must attract, engage, and retain retailer attention. We design and deliver events and experiences that encourage meaningful interaction, longer dwell time, and stronger commercial outcomes.

Supplier satisfaction is also crucial to repeat attendance and commercial success. Our expert team ensures smooth exhibitor onboarding, operational support, and on-the-day delivery, creating a professional, stress-free experience.

Plan your next retail experience
Exhibitor balancing a football on his forehead
retail fmcg

How we work with you

Shaking hands icon Understanding

We dig deeper into how your audience buys, how teams behave and what motivates action across categories. Insight shapes everything we do.

Checklist icon Strategy

From commercial objectives to behavioural goals, we map out the messaging, creative and experience that brings your event to life.

Light bulb with cog icon Creativity

Bold, human and built for impact. Our creative work stands out and makes your event unique.

Loading truck icon Delivery

End‑to‑end planning, communications and execution. Smooth, collaborative and focused on results that matter.

Retail FMCG

Our services

We provide end‑to‑end support for Retail FMCG programmes of every shape and size.

Events & live experiences
  • National and international conferences
  • National and international exhibitions
  • Product launches, demonstrations and roadshows
  • Leadership and culture-shaping experiences
  • Brand experiences
Loyalty programmes
  • Performance based incentives
  • Customer loyalty programmes
  • Distributor loyalty programmes
  • Multi-channel comms that keep audiences engaged all year round
Engagement & communications
  • Strategic planning
  • Creative content
  • Messaging & event communications
  • Digital integration
retail fmcg

What our clients say

Chelsea has such a calming presence which really helped me feel like everything was under control when I was panicking. All of the team are such lovely people and really do go above and beyond! Honestly cannot fault the team for anything! Thank you guys again for being so amazing!

Bestway Retail

Each year, you’re given an incredibly difficult, if not almost impossible job to do with more hurdles than the Olympics, but it’s fair to say you cross the line in the medals everytime! Massive thanks from my team at Nisa and I look forward to starting on next year!

Marketing Director Nisa Retail

The XSEM team are such a pleasure to work with – their dedication to ensuring we had a successful event was 2nd to none. This was my first time working so closely with the team and they did not disappoint!

Bestway Retail

XSEM always go above and beyond to ensure all aspects of the event are delivered flawlessly. Their levels of service, creativity and professionalism are incredibly high, and each year they raise the bar further to ensure we continue to reach new heights.

They do all of this with a great sense of humour and are an essential part of the team delivering the event. We couldn’t do it without them.

Head of Marketing Parfetts

Thanks again for the last couple of days, a resounding success which I couldn’t have done without each and everyone of you. Feedback has been excellent from all parties. Press and social media has been very strong too. Thanks again for everything, I’ve enjoyed working with you all again, we make quite the team!

Sales Director Nisa Retail
case studies

Our work in action

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo
Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside
Jack Daniel's: Jack's Table An exclusive dinner for 80 guests

We partnered with Jack Daniel’s to host Jack’s Table – an immersive UK dinner designed to bring high-level bartenders closer to the brand through atmosphere, storytelling, and shared moments. Hosted at the The Libertine, London, the evening blended curated drinks, live music, and relaxed interaction, ending with two winners securing places on an incentive trip to Tennessee.

View Case Study Various Jack Daniel's bottles placed in archways
Co-op Wholesale - A Partnership for Growth Livestreamed to 100+ retailers across the UK

An in-person and livestreamed event sharing Co-op’s long-term strategy, later repurposed as an on-demand content asset for wider reach.

View Case Study Guest speaker on the stage during the Co-op Wholesale: A Partnership for Growth
Parfetts: Go Local Winter Trade Show & Ball 600+ delegate exhibition and dinner

The Go Local Ball and Winter Trade Show is one of the most anticipated events in the wholesale and convenience calendar. Designed as a combined trade and celebration event, Parfetts set out to create a day that would recognise and reward retailers and suppliers, while also driving meaningful commercial value through exclusive, event only deals.

View Case Study Parfetts: Go Local Winter Trade Show & Ball team onstage together
Bestway Retail Showcase 4.7/5 overall event rating

The Bestway Retail Showcase gave retailers the chance to see new products, network and place show-only deal orders.

The event needed to run smoothly and efficiently, while working within a tight budget for an immersive cowboy- and hoedown-themed afterparty

View Case Study Bestway Retail Showcase
Molson Coors - Winning Together 90% of attendees rated the content useful

A two-day commercial conference bringing together all corners of Molson Coors Beverage Company, with 20+ breakout sessions of collaboration and insight.

View Case Study Molson Coors: Winning Together speaker on stage
Molson Coors: Leadership Community Event 450 attendees across 3 days

This marked the second annual gathering of the Molson Coors Leadership Community, an event designed to unite over 450 people leaders across three days, equipping and empowering them for the year ahead.

View Case Study Molson Coors: Leadership Community Event branding
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Let's talk about your next project

Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.