Services

Product launch events that do your innovations justice

Launching something new is exciting, and your product deserves a launch event that makes it shine. That’s where we come in, adding all the sparkle, energy, and wow-factor your launch deserves.

Product launch events

Designed to stand-out

A launch should feel exciting, not stressful. We work closely with your team to understand your product, your audience, and your objectives, then create an event that tells your story in the most engaging way possible.

Branded exhibition stand with blue illuminated digital displays for the PPG MaxMeyer AquaMax product launch
Product launch events

People don’t just see it, they remember it

This is your product’s debut! So we treat it like the occasion it deserves. We collaborate with trusted production partners to design the right atmosphere. Lighting, sound, timings, flow – everything needs to work together to highlight the star of the show: your product.

Two presenters speaking to attendees in front of a green exhibition display for the PPG MaxMeyer AquaMax product launch

How we bring product launch events to life

'Hello' hand waving icon Chat & understand

We get to know your goals, audience, and event vibe.

Chart icon Plan & prep

Logistics, scheduling, creative development, and technical needs are all mapped out.

3 people interlocked icon Execute & support

On the day, we’re hands-on making sure everything runs smoothly.

Pie chart icon Review & improve

We gather feedback and insights to make your next event even better.

Don’t just take our word for it

The XSEM team are amazing! They have a real drive to make your vision a success, take full ownership, and see your project as their own.

Communications Manager UK & Ireland PPG Automotive Refinish
Product launch events

FAQs

What types of product launches do you support?

Everything from small previews to large-scale reveals – we scale to suit your goals.

Can you help with venue scouting?

Yes, we’ll find a venue that fits your audience size, brand personality, and launch experience style.

Do you manage all suppliers and production partners?

We do. We collaborate with trusted partners to make sure everything is delivered professionally and seamlessly.

How early should we start planning?

Ideally a few months out, but if your timeline is shorter, we can still help make it happen smoothly.

Do you support hybrid or livestreamed launches?

Absolutely – we can build-in digital access, streaming and interactive features.

Our work in action

Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside
Jack Daniel's: Jack's Table An exclusive dinner for 80 guests

We partnered with Jack Daniel’s to host Jack’s Table – an immersive UK dinner designed to bring high-level bartenders closer to the brand through atmosphere, storytelling, and shared moments. Hosted at the The Libertine, London, the evening blended curated drinks, live music, and relaxed interaction, ending with two winners securing places on an incentive trip to Tennessee.

View Case Study Various Jack Daniel's bottles placed in archways
The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story
Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River
PPG: Colourful Communities 1000+ volunteer hours

In partnership with global paints and coatings leader PPG, we were appointed to manage a full-scale painting renovation at Bury Hospice as part of PPG’s Colourful Communities initiative.

View Case Study PPG: Colourful Communities outside banner on the fence
wienerberger: The Future of Roofing 100% event satisfaction ratings

Held at the prestigious Archerfield House in Scotland, and then a week later at Hoar Cross Hall in Burton upon Trent, the aim for these events was to create an immersive experience that would provide guests, including key industry leaders, with deep insights into wienerberger’s product capabilities as well as thought leadership on wider industry trends.

View Case Study wienerberger: The Future of Roofing
PPG: The Power of AquaMax Extra An educational and immersive product launch

We worked with PPG Automotive Refinish to launch their new product: MaxMeyer AquaMax Extra. The client wanted to create an educational and immersive experience for their distributors and sales team, providing them with the opportunity to learn about the product benefits, ask any questions they may have, and network with the PPG and MaxMeyer team.

View Case Study PPG: The Power of AquaMax Extra brand logo and design with spray painter
Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event
Contact Us

Let's launch your product together

Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.