Let's chat
Case studies

XSEM: The XSEM Classic

Golfers teeing off on the course
The XSEM Classic

The XSEM Classic is our annual premium golf day designed to celebrate and strengthen relationships with our valued clients while also creating new connections. Held at Moortown Golf Club, the corporate golf event welcomes 72 golfers alongside non-golfing guests.

Beyond the competition, the day is packed with entertainment, interactive activations, and premium hospitality, ensuring a memorable experience for all.

£5,200 raised for Martin House Children's Hospice
72 golfers
54% open rate for pre-event communications
15 on-course activities
XSEM team together photo behind branded XSEM banner
Approach

Competition, social engagement, and strong pre-event communications.

Our approach to the XSEM Classic is centered around delivering a premium golf experience that blends competition, entertainment, and relationship-building. We design the corporate golf event to cater to all attendees, ensuring a seamless balance between sporting excellence and social engagement.

To ensure excitement and engagement ahead of the event, we carried out a structured pre-event communications campaign designed to inform, prepare, and build anticipation among attendees. Over the weeks leading up to the XSEM Classic, we sent out a series of emails, each packed with valuable content tailored to enhance the guest experience.

​

XSEM golf team stood together at the registration desk
XSEM team members driving the golf buggy around the course
DJ Greg playing music at the XSEM Classic
Experience

Golfers are treated to a well-structured tournament featuring a variety of on-course brand activations, including Beat the Pro, Spin to Win, and expert golf swing analysis. Simultaneously, non-golfing guests are offered equally engaging activities such as a professional golf lesson and laser clay pigeon shooting, ensuring they feel just as involved in the event.

Inside the clubhouse, we create a lively and welcoming atmosphere with gourmet catering, networking opportunities, and entertainment. Our silent auction in 2024 supported Bowel Cancer UK, reinforcing our commitment to social impact. The XSEM Classic is more than just a golf day, it’s a premium experience that delivers lasting connections.

Results

Our flagship event

The XSEM Classic continues to deliver outstanding results, reinforcing our commitment to client engagement and high-quality experiences.

The corporate golf event strengthens relationships with existing clients while opening doors for new business opportunities in a relaxed and enjoyable setting.

Client feedback has been overwhelmingly positive, making the XSEM Classic a staple event in many of our client’s calendars year on year.

Explore corporate golf events
Golfer teeing off on the golf course

More case studies

All case studies
FP McCann: The Grandiose 2 premium golf days for 160+ customers

Discover how we partnered with FP McCann to create The Grandiose, a heritage-inspired golf concept at The Belfry that combined premium hospitality, immersive activations and memorable customer engagement.

View Case Study FP McCann The Grandiose Golf Branding
Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo
Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside
Jack Daniel's: Jack's Table An exclusive dinner for 80 guests

We partnered with Jack Daniel’s to host Jack’s Table – an immersive UK dinner designed to bring high-level bartenders closer to the brand through atmosphere, storytelling, and shared moments. Hosted at the The Libertine, London, the evening blended curated drinks, live music, and relaxed interaction, ending with two winners securing places on an incentive trip to Tennessee.

View Case Study Various Jack Daniel's bottles placed in archways
The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story
Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River
EAC Malta - A Better Tomorrow 10/10 client satisfaction score

A five-day pharmaceutical conference in Malta for 220 delegates from 10+ countries, blending strategy, collaboration and celebration under the theme ‘A Better Tomorrow’.

View Case Study Conference stay with blue and yellow design and screens displaying 'A Better Tomorrow EAC 2026 Malta'
PPG: Colourful Communities 1000+ volunteer hours

In partnership with global paints and coatings leader PPG, we were appointed to manage a full-scale painting renovation at Bury Hospice as part of PPG’s Colourful Communities initiative.

View Case Study PPG: Colourful Communities outside banner on the fence
Contact Us

Let's talk about your next project

Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.