Victoria Richards

Head of Operations

Victoria Richards is Head of Operations at XSEM, bringing extensive industry experience and a passion for developing people, planning resources and driving operational excellence. She plays a key role in ensuring projects are delivered effectively across the business, supporting teams, maximising resources and helping create an environment where people can thrive

  • Over 15 years of industry experience with expertise in operations, planning and resource management.
  • Specialist in people development, team resourcing and operational planning.
  • Passionate advocate for wellbeing and workplace support as a trained Mental Health First Aider.
C&IT A-List 2023
Victoria Richards - Head of Operations

Bio & notable achievements

Victoria brings a wealth of experience gained throughout a career that began in 2008. As Head of Operations, she is responsible for helping ensure the smooth and efficient delivery of projects across the business, balancing strategic planning with the day-to-day operational needs of both teams and clients.

A central part of Victoria’s role is people development. She is passionate about creating an environment where individuals can grow professionally, develop confidence and perform at their best. By working closely with teams across the business, she helps align resources, manage workloads and support successful project delivery while maintaining high standards of quality and service.

Victoria also specialises in planning and resourcing, ensuring the right people, skills and capabilities are in place to meet project requirements.

Outside of XSEM

Outside of work, Victoria enjoys spending time outdoors with her dogs and can often be found exploring new walking routes with her pups. Walking provides an opportunity to switch off, stay active and enjoy time in nature away from the demands of a busy role. She is also passionate about home interiors and enjoys taking on renovation projects, transforming spaces and bringing new ideas to life.

Brands Victoria has worked with

Bestway Retail logo
Co-op Wholesale Logo in black
Nisa logo
Bestway Retail logo
PPG logo in black
wienerberger logo
Suntory logo
Jack Daniel's logo
Group 1 Automotive logo
Case studies

Victoria's favourite case studies

NMIS: Manufacturing a Net-Zero Future 3-week lead time

We were approached by NMIS after winning the Manufacturing and Industrial Award at the 2021 C&IT Awards. After a vigorous tender process, we were awarded the contract with 3-weeks to turn the event around. We love a challenge!

View Case Study Booklet mockup for the NMIS Manufacturing a Net-Zero Future event
PPG: Vizion Kinetic Exhibition Stand 10/10 client feedback

PPG needed a small but effective 5m x 3m stand for the Kinect Vision Exhibition 2025. As a Gold Sponsor, they wanted a space that could show off their technology, including PPG LINQ and the Moonwalk, while keeping everything organised and easy to navigate.

View Case Study Exhibitors talking to attendees next to branded PPG screen
Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event
The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story
Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo