Megan Hockney

Project Manager

Meg Hockney is a Project Manager at XSEM with experience spanning multiple event formats including experiential and golf event delivery. Having joined the business on a placement year and progressed within XSEM, Megan always delivers engaging experiences for our clients.

  • Progressed from placement student to Project Manager after joining XSEM in 2019.
  • Member of the XSEM wellbeing team.
  • Experienced in managing major drinks industry activations and large-scale client projects.
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Meg Hockney - Project Manager

Bio & notable achievements

Megan joined XSEM in June 2019 during her placement year while completing her studies, and has built her career within the business ever since. After graduating, she progressed into a Project Coordinator role before earning promotion to Project Manager.

Throughout her career here, Megan has developed significant experience in experiential marketing and activation events, particularly through her work with Molson Coors. Over four years, she helped deliver a wide range of engaging brand experiences, gaining valuable expertise in event planning, logistics, stakeholder management and client delivery.

Alongside her experiential background, Megan support and plans some of our highest-value golf events. Her combination of meticulous organisation, creativity and relationship-building skills enables her to manage complex projects while maintaining a strong focus on delivering exceptional experiences for clients and attendees.

In addition to her project responsibilities, Meg is passionate about wellbeing and plays an active role as a Social Coordinator, helping foster a positive and supportive culture across the business.

Outside of XSEM

Outside of work, Meg is passionate about live music, festivals and spending time with friends. A self-confessed Glastonbury enthusiast, she has attended the festival twice and happily admits it has become a defining part of her personality. Her summers are often filled with festivals including Boomtown, Tramlines and Glastonbury, alongside regular trips to gigs spanning a wide range of genres from indie and house to drum and bass. When she is not enjoying live music, she loves catching up with friends over a pint at the pub.

Brands Megan has worked with

Molson Coors Beverage Company logo
MKM logo
Bestway Retail logo
Madri Logo
Coors logo
Carling logo
Case studies

Megan's favourite case studies

Pravha: Unexpect the Expected 5,000 samples distributed

Our experiential brand activation for Pravha was designed to increase brand awareness, boost the perception of Pravha as a premium lager, and ultimately, increase sales. The challenge was to create a scalable experience that resonated with Pravha’s target market and could be staged across different UK venues.

View Case Study Billboard mockup featuring the Pravha Unexpected the Expected campaign branding
Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event
Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River
XSEM: The XSEM Classic £5,200 raised for Martin House Children's Hospice

The XSEM Classic is our annual golf event designed to celebrate and strengthen relationships with our valued clients while also creating new connections. Held at Moortown Golf Club, the event welcomes 72 golfers alongside non-golfing guests.

View Case Study XSEM: XSEM Classic
Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding