Lucy Stallard

Rewards Executive

Lucy Stallard is a Rewards Executive at XSEM who has a passion for creating memorable travel experiences. Working closely with customers through reward schemes, she helps turn rewards into unforgettable trips while delivering a seamless and enjoyable experience from start to finish

Specialises in customer service, organisation and administration.
Experienced in coordinating customer reward trips and travel experiences.
Brings a background in events, including virtual event delivery, with a strong eye for detail.

Bio & notable achievements

Lucy joined XSEM in January 2026 as a Rewards Executive, bringing experience gained within the events industry since 2023. Her role centres on helping customers make the most of their rewards by coordinating and booking memorable travel experiences through XSEM’s reward programmes.

Working closely with customers throughout their journey, Lucy takes pride in understanding individual requirements and helping create tailored trips that provide lasting memories. She enjoys discovering the wide variety of destinations, experiences and opportunities available through reward schemes and supporting customers in selecting the options that best suit their interests and aspirations.

Prior to joining XSEM, Lucy developed her skills within the events sector, including experience managing and supporting virtual events. This background helped her build strong organisational abilities, attention to detail and confidence in coordinating multiple moving parts within fast-paced environments.

Outside of XSEM

Outside of work, Lucy enjoys spending time outdoors and heading off on camping adventures whenever she gets the opportunity. She loves exploring new places and has a particular passion for sightseeing, whether that involves discovering local landmarks, visiting historic sites or experiencing new destinations. Camping and sightseeing provide the perfect opportunity to relax, recharge and create new memories, while satisfying her curiosity for discovering somewhere new.

Brands Lucy has worked with

Case studies

Lucy's favourite case studies

Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding

Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River

XSEM: The XSEM Classic £5,200 raised for Martin House Children's Hospice

The XSEM Classic is our annual golf event designed to celebrate and strengthen relationships with our valued clients while also creating new connections. Held at Moortown Golf Club, the event welcomes 72 golfers alongside non-golfing guests.

View Case Study XSEM: XSEM Classic

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo

Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding