Kristy Hogan

Head of Venues

Kristy Hogan is Head of Venues at XSEM, bringing more than two decades of venue sourcing and events industry experience. Joining the business during an exciting period of growth, she combines deep industry knowledge, strategic thinking and long-standing supplier relationships to help deliver outstanding venue solutions and exceptional client experiences

  • Over 20 years’ experience specialising in venue sourcing and event solutions.
  • Extensive network of trusted hotel and venue supplier relationships.
  • Expertise in venue finding, supplier partnerships and business strategy.
Kristy - Head of Venues

Bio & notable achievements

Kristy Hogan joined XSEM as Head of Venues in July 2026, bringing with her a wealth of experience built over more than 20 years in the events industry. Having started her career in 2003, she has developed a strong reputation within the venue sourcing sector, where her extensive knowledge of hotels, venues and supplier networks has become a key strength.

In her role, Kristy leads XSEM’s venue strategy and supports clients in finding the right locations to deliver impactful events and experiences. Her passion for venues is matched by her commitment to building strong supplier relationships, creating partnerships that help ensure clients receive exceptional service and access to the best possible solutions.

Alongside her venue expertise, Kristy contributes strategic insight to the continued growth of the business. Her commercial awareness, industry knowledge and collaborative approach enable her to balance client objectives with practical event requirements, helping to deliver successful outcomes across a wide range of projects.

Outside of XSEM

Outside of work, Kristy enjoys spending time walking and hiking in the countryside. Whether exploring local trails or discovering new landscapes, she values the opportunity to switch off, stay active and enjoy the outdoors. Walking also provides a chance to recharge and embrace new surroundings.

Brands Kristy has worked with

Samsung logo
Co-op Wholesale logo
PPG logo in black
Parfetts logo
Thought leadership

Kristy's latest news and blog articles

  • News
Meet Kristy Hogan: the venue-finding expert joining team XSEM

Kristy is going to play a key role in growing XSEM's dedicated venue finding offering. With more than 20 years of experience across agencies including Hotel Desk, Team Spirit and Black Book, she's built a reputation as one of the most respected venue specialists in the business.

Kristy - Head of Venues
Case studies

Kristy's favourite case studies

Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside
DoTERRA: Diamond Club Sourcing Experience 3 overseas incentives

We worked with DoTERRA to create 3 overseas experiences for their sellers. The programme was designed to be educational for the attendees, as well as a reward for their sales performance.

View Case Study DoTERRA: Diamond Club Sourcing Experience
Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River
Group 1 Auto UK - One Way to Win A cohesive event identity that stood out across every touchpoint

A two-day leadership conference at Telford International Centre, combining a main plenary, networking, an awards dinner and in-depth breakout sessions.

View Case Study Two presenters speaking on stage at the Group 1 Auto UK Next Level Leadership Conference
Inchcape: Stars Awards 5 unique categories of awards

The Inchcape Stars Awards are an evening of celebration, honoring the many fantastic achievements of Inchcape’s colleagues who go above and beyond for their customers. The event was a lively, fun-filled, glamorous evening brought to life by the XSEM team.

View Case Study Inchcape Stars Award event design