Beth Carter

Senior Travel Coordinator

Beth Carter is a Senior Travel Consultant at XSEM with over a decade of experience creating memorable travel experiences across leisure, group and corporate travel. Combining extensive industry knowledge with first-hand destination insight, she manages travel for events and incentive programmes, delivering seamless, tailored journeys that add value for clients and attendees

Over 10 years of experience across leisure, group and corporate travel.
Specialist in flight routing, incentive destinations and Amadeus.
Has visited 25 countries, providing valuable first-hand destination knowledge and travel insight.

Beth Carter - Travel & Rewards Executive

Bio & notable achievements

Beth joined XSEM in July 2023 as a Senior Travel Consultant, bringing with her a wealth of experience gained across more than a decade in the travel industry. Having worked across leisure, group and corporate travel, she has developed a deep understanding of what makes a travel programme both seamless and memorable.

At XSEM, Beth manages travel for events and incentive programmes, overseeing every stage of the journey from sourcing and booking through to supplier management and budget control. Her expertise in flight routing, destination planning and travel systems enables her to create tailored travel experiences that meet client objectives while delivering exceptional value for attendees.

One of Beth’s greatest strengths is her practical understanding of destinations. Having travelled to 25 countries, she brings first-hand insight into cultures, locations and travel logistics, helping clients make informed decisions and creating experiences that feel authentic and engaging.

Outside of XSEM

Outside of work, Beth’s passion for exploring the world continues whenever she gets the opportunity to travel. When she is closer to home, reading provides her with the perfect escape and a chance to discover new stories and perspectives. She also enjoys staying active through regular gym sessions, helping her maintain a healthy balance between work and personal life. Alongside her love of fitness, Beth has a creative side and enjoys painting and drawing in her spare time.

Brands Beth has worked with

Case studies

Beth's favourite case studies

PPG: Colourful Communities 1000+ volunteer hours

In partnership with global paints and coatings leader PPG, we were appointed to manage a full-scale painting renovation at Bury Hospice as part of PPG’s Colourful Communities initiative.

View Case Study PPG: Colourful Communities outside banner on the fence

DoTERRA: Diamond Club Sourcing Experience 3 overseas incentives

We worked with DoTERRA to create 3 overseas experiences for their sellers. The programme was designed to be educational for the attendees, as well as a reward for their sales performance.

View Case Study DoTERRA: Diamond Club Sourcing Experience

Driving Revenue Growth: Customer Rewards Programme £14m total financial growth across registered customers

Our client approached us with the aim to drive revenue and growth into their business. There was potential to gain share of wallet from existing customers whilst attaining new customers in the market. By driving revenue and growth through growing existing customers whilst attaining new ones, it was important that a level of margin could still be sustained.

View Case Study Three construction workers working together

Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside