Amy Wheeler

Finance Assistant

Amy Wheeler is a Finance Assistant at XSEM who helps to keep the business running smoothly behind the scenes. Combining strong problem-solving skills, attention to detail and a collaborative approach, she supports day-to-day financial operations, cashflow management and event delivery, ensuring teams have the financial support they need to succeed

More than a decade of industry experience, with expertise spanning operations, loyalty programmes and finance.
Supports cashflow management, monthly job closures and day-to-day financial administration.
Known for her attention to detail, problem-solving ability and willingness to support colleagues across the business.

Bio & notable achievements

Amy Wheeler joined XSEM in November 2023 as a Finance Assistant, bringing with her a wealth of operational and commercial experience gained since entering the industry in 2012. Before moving into finance, Amy spent seven years working within operations and managing loyalty programmes, giving her a strong understanding of the wider business and the importance of delivering value for clients.

Amy plays a key role in maintaining the smooth running of the company’s day-to-day financial activities. Her responsibilities include supporting cashflow management, closing jobs each month and working closely with the operations team to provide financial support across a range of events and projects.

Amy is recognised for her problem-solving approach, meticulous attention to detail and team-focused mindset. Always willing to lend a hand, she is a valued member of the team who helps ensure processes run efficiently and financial information remains accurate and up to date.

Outside of XSEM

Outside of work, Amy enjoys spending quality time with her family and making the most of opportunities to relax and recharge together. She is also an enthusiastic reader and has a genuine passion for books and storytelling. Her love of reading is rooted in the belief that everyone can develop an enjoyment of books when they find stories that truly engage them.

Brands Amy has worked with

Case studies

Amy's favourite case studies

Co-op Wholesale - A Partnership for Growth Livestreamed to 100+ retailers across the UK

An in-person and livestreamed event sharing Co-op’s long-term strategy, later repurposed as an on-demand content asset for wider reach.

View Case Study Guest speaker on the stage during the Co-op Wholesale: A Partnership for Growth

The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story

Driving Revenue Growth: Customer Rewards Programme £14m total financial growth across registered customers

Our client approached us with the aim to drive revenue and growth into their business. There was potential to gain share of wallet from existing customers whilst attaining new customers in the market. By driving revenue and growth through growing existing customers whilst attaining new ones, it was important that a level of margin could still be sustained.

View Case Study Three construction workers working together

XSEM: The XSEM Classic £5,200 raised for Martin House Children's Hospice

The XSEM Classic is our annual golf event designed to celebrate and strengthen relationships with our valued clients while also creating new connections. Held at Moortown Golf Club, the event welcomes 72 golfers alongside non-golfing guests.

View Case Study XSEM: XSEM Classic

Inchcape: Stars Awards 5 unique categories of awards

The Inchcape Stars Awards are an evening of celebration, honoring the many fantastic achievements of Inchcape’s colleagues who go above and beyond for their customers. The event was a lively, fun-filled, glamorous evening brought to life by the XSEM team.

View Case Study Inchcape Stars Award event design