Aimee Routledge

Motion & Video Designer

Since joining XSEM in August 2024, Aimee Routledge has played an important role in bringing client stories and event experiences to life through engaging video and motion content. As a Motion Designer, she delivers impactful visual content from concept through to final production

Specialist in motion design, videography and video editing.
Experienced in managing video projects from planning and production through to post-production.
Captures live event content on-site and transforms key moments into engaging highlight videos and case study films.

Aimee Routledge - Motion & Video Designer

Bio & notable achievements

Aimee Roueldge is a Motion Designer at XSEM, specialising in motion graphics, videography and video editing. Since joining the business in August 2024, she has contributed to a wide range of creative projects, helping clients communicate their stories through compelling visual content.

Managing video projects from start to finish, Aimee is involved in every stage of the process, from initial planning and creative development through to editing, motion graphics and post-production.

Alongside studio-based production work, Aimee regularly works on-site at live events, capturing key moments and audience experiences as they happen. She then transforms this footage into engaging highlight videos, promotional content and case study films that showcase the impact of each event. Passionate about visual storytelling, she enjoys finding creative ways to bring a client’s message to life while ensuring every piece of content is polished, engaging and effective.

Brands Aimee has worked with

Case studies

Aimee's favourite case studies

PPG: The Power of AquaMax Extra An educational and immersive product launch

We worked with PPG Automotive Refinish to launch their new product: MaxMeyer AquaMax Extra. The client wanted to create an educational and immersive experience for their distributors and sales team, providing them with the opportunity to learn about the product benefits, ask any questions they may have, and network with the PPG and MaxMeyer team.

View Case Study PPG: The Power of AquaMax Extra brand logo and design with spray painter

Jack Daniel's: The Home of Jack 6-day premium incentive in Tennessee

A hosted incentive experience in Tennessee designed to reconnect key UK customers with the origins of Jack Daniel’s. The group stayed in Nashville, with the distillery visit as the centrepiece, supported by a relaxed itinerary that balanced curated moments and free time.

View Case Study Attendees together for a group photo with Jack Daniel's flag outside

EAC Malta - A Better Tomorrow 10/10 client satisfaction score

A five-day pharmaceutical conference in Malta for 220 delegates from 10+ countries, blending strategy, collaboration and celebration under the theme ‘A Better Tomorrow’.

View Case Study Conference stay with blue and yellow design and screens displaying 'A Better Tomorrow EAC 2026 Malta'

Jack Daniel's: Jack's Table An exclusive dinner for 80 guests

We partnered with Jack Daniel’s to host Jack’s Table – an immersive UK dinner designed to bring high-level bartenders closer to the brand through atmosphere, storytelling, and shared moments. Hosted at the The Libertine, London, the evening blended curated drinks, live music, and relaxed interaction, ending with two winners securing places on an incentive trip to Tennessee.

View Case Study Various Jack Daniel's bottles placed in archways

The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story