Thought Leadership

Our latest thoughts, insights & news

Dive into a mix of articles from the XSEM team, packed with ideas, updates, and straight talking insight.

Opinion

Gamification in Marketing: Why your strategy needs it (and how to do it right)

I have never won a customer competition. Not once. Over the years, I’ve entered draws for holidays, homes, wardrobes full of clothes, cold hard cash, you name it and I’ve probably surrendered my email address and agreed to terms and conditions that may or may not have bartered away my national security number, to win it. And yet, here I am: holiday-less, cash-less… and writing a blog encouraging you to use this very same competition-based marketing method on your customers. Wild, right?