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Thought Leadership

Our latest thoughts, insights & news

Dive into a mix of articles from the XSEM team, packed with ideas, updates, and straight talking insight.

  • News
XSEM launches specialist pharma division to combine compliance with creativity

XSEM has formally launched a new division aimed at serving what it says is a gap for pharmaceutical organisations looking to introduce more creativity into its event programmes.

XSEM Pharma Team
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Guest speakers on stage
  • Opinion
If your event has no story, it has no impact.

An event without a story is just a room full of people...
XSEM team members smiling behind a registration desk
  • Industry Insight
  • Opinion
2025 was the wake-up call. 2026 is our answer to the future of customer engagement.

And in the blink of an eye, another year comes to a...
Smartphone displaying Score with Carling game play
  • Opinion
Gamification in Marketing: Why your strategy needs it (and how to do it right)

I have never won a customer competition. Not once. Over the years,...
Golfer driving a golf buggy alongside the golf course
  • Opinion
How to organise a corporate golf day

Since the dawn of time, through ice ages and the discovery of...
3D render of the Arco stand build
  • Opinion
Bespoke stand builds: How to design an exhibition stand that gets noticed

It’s the eternal marketing conundrum – how do you gain an edge...
Dan with other marathon runners supporting Meeting Needs
  • News
XSEM Managing Director, Dan Bardgett Joins Meeting Needs Board: A Shared Mission to Make a Difference

We’re excited to announce Dan Bardgett, our Managing Director, has joined the...
Caroline speaking on the beam panel
  • Industry Insight
The Next Generation Are Talking – Are We Listening? How XSEM and Caroline Medcalf Are Championing the Future of Events

At beam’s latest All Members Meeting, students from Manchester Metropolitan University made...
Sophie Burn - Content & Communications Manager
  • News
XSEM’s Sophie Burn Joins Event Industry Shadow Board

At XSEM, we’re passionate about driving innovation in the events industry, nurturing...
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