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Thought Leadership

Our latest thoughts, insights & news

Dive into a mix of articles from the XSEM team, packed with ideas, updates, and straight talking insight.

  • News
The performance gap emerging in tightening markets

It’s no secret that many sectors are feeling the pressure right now. Sales cycles are longer, budgets are under scrutiny, and even the most established brands are having to work harder to maintain momentum. But what’s interesting isn’t just that the market is tough - it’s how some businesses are continuing to perform despite it.

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Smartphone displaying Score with Carling game play
  • Opinion
Gamification in Marketing: Why your strategy needs it (and how to do it right)

I have never won a customer competition. Not once. Over the years,...
Golfer driving a golf buggy alongside the golf course
  • Opinion
How to organise a corporate golf day

Since the dawn of time, through ice ages and the discovery of...
3D render of the Arco stand build
  • Opinion
Bespoke stand builds: How to design an exhibition stand that gets noticed

It’s the eternal marketing conundrum – how do you gain an edge...
Dan with other marathon runners supporting Meeting Needs
  • News
XSEM Managing Director, Dan Bardgett Joins Meeting Needs Board: A Shared Mission to Make a Difference

We’re excited to announce Dan Bardgett, our Managing Director, has joined the...
Caroline speaking on the beam panel
  • Insight
The Next Generation Are Talking – Are We Listening? How XSEM and Caroline Medcalf Are Championing the Future of Events

At beam’s latest All Members Meeting, students from Manchester Metropolitan University made...
Sophie Burn - Content & Communications Manager
  • News
XSEM’s Sophie Burn Joins Event Industry Shadow Board

At XSEM, we’re passionate about driving innovation in the events industry, nurturing...
XSEM team member talking to attendee at the XSEM Classic
  • News
What Our Clients Really Think… And Why They Recommend XSEM!

At XSEM, we pride ourselves on delivering exceptional experiences, and nothing speaks...
XSEM team member with their thumbs pointing to 'we make people happy' printed on the back of their t-shirt
  • Insight
20 Acts of Kindness: How XSEM is Driving ESG, Community Impact & Sustainability in 2025

To celebrate our 20-year anniversary, we launched the XSEM 20 Acts of...
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