Sarah Symington
Project DirectorSarah Symington is a Project Director at XSEM with extensive experience delivering events across multiple sectors and international locations. Combining strategic event management expertise with strong client relationship skills and team leadership, she oversees complex projects from concept to delivery while helping colleagues develop and thrive throughout their careers
- Over 15 years of experience in the events industry, with a professional background that began in hospitality in 2000.
- Specialist in strategic event management, client relationship management and team leadership.
- Passionate about developing people, supporting teams and delivering exceptional events through collaboration and problem-solving.
Bio & notable achievements
Sarah joined XSEM in January 2024 as Project Director, bringing a wealth of experience gained across the hospitality and events industries. Having started her career in hospitality in 2000 before moving into events in 2008, she has developed extensive expertise in managing projects across a wide variety of sectors, audiences and destinations.
As Project Director, Sarah oversees projects from the earliest planning stages through to final delivery, ensuring every event is strategically aligned, expertly managed and executed to the highest standard. She works closely with clients, suppliers and internal teams to transform ideas into engaging experiences that meet objectives while delivering exceptional attendee experiences.
A key aspect of Sarah’s role is leading and developing people. She is passionate about helping team members build confidence, take ownership of their work and grow professionally.
Outside of XSEM
Outside of work, Sarah enjoys spending quality time with family and friends and making the most of opportunities to create lasting memories together. She loves exploring new destinations and discovering different cultures, experiences and surroundings, whether close to home or further afield. Food and drink are another passion, and she is always keen to seek out a new restaurant, hidden gem or memorable dining experience.
