Ruby Waterhouse

Project Coordinator

Since joining XSEM in July 2024, Ruby Waterhouse has quickly developed a broad range of event delivery skills across conferences, exhibitions, incentives and experiential projects. As a Project Coordinator, she brings a proactive approach, strong attention to detail and a passion for creating seamless delegate and client experiences

  • Expertise in delegate management, supplier management and registration portal builds.
  • Experience supporting projects across exhibitions, conferences, incentives and stand builds.
  • Strong customer service focus, combined with excellent organisation and attention to detail.
Ruby Waterhouse - Project Coordinator

Bio & notable achievements

Ruby Waterhouse is a Project Coordinator at XSEM who has rapidly built a diverse skill set across event delivery, stakeholder management and event technology since entering the industry in 2024. Having joined XSEM in July 2024, she began her journey within the Travel and Rewards team as a Rewards Executive, where she established a strong foundation in delegate management, registration website builds and supplier coordination.

Since moving into her current role, Ruby has expanded her expertise by managing a wider range of suppliers, liaising with venues and developing increasingly sophisticated registration platforms to support event delivery. Her ability to balance technical, operational and customer-facing responsibilities has enabled her to contribute really well to projects of varying scale and complexity.

Working closely with Project Managers, Ruby supports every stage of the event lifecycle, from initial proposals and planning through to on-site delivery. Known for her efficiency, creativity and commitment to providing exceptional service, she enjoys being part of the collaborative process that transforms ideas into memorable experiences. As her experience continues to grow, she looks forward to managing her own projects and further developing her expertise across a wide range of event formats.

Outside of XSEM

Outside of work, Ruby has a passion for fine art and enjoys exploring creativity beyond the events industry. Whether visiting galleries, discovering new artists or developing her understanding of different artistic styles and mediums, she appreciates the inspiration and perspective that art brings. Her appreciation for creativity influences both her personal interests and professional approach, helping her bring fresh ideas and a thoughtful perspective to the projects she supports.

Brands Ruby has worked with

Co-op Wholesale logo
Nisa logo
Group 1 Automotive logo
Arla logo
SIG Roofing logo
PPG logo in black
Bestway Retail logo
Case studies

Ruby's favourite case studies

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo
Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River
Parfetts: Go Local Winter Trade Show & Ball 600+ delegate exhibition and dinner

The Go Local Ball and Winter Trade Show is one of the most anticipated events in the wholesale and convenience calendar. Designed as a combined trade and celebration event, Parfetts set out to create a day that would recognise and reward retailers and suppliers, while also driving meaningful commercial value through exclusive, event only deals.

View Case Study Parfetts: Go Local Winter Trade Show & Ball team onstage together
Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding