Nikki Symons

Head of Creative

Nikki Symons is Head of Creative at XSEM, leading the agency’s creative team and shaping the visual direction of client experiences from concept through to delivery. With a background spanning design, branding and marketing, she combines strategic thinking with creative expertise to ensure every touchpoint is impactful, consistent and engaging

Leads XSEM’s creative team, overseeing designers, motion specialists and copywriters.
Specialist in creative direction, branding and customer experience design.
Extensive experience across design, marketing and event creative, with industry experience dating back to 2009.

Bio & notable achievements

Nikki joined XSEM in April 2018 and has built a career spanning both design and marketing, with experience dating back to 2009. As Head of Creative, she leads a multidisciplinary team of graphic designers, motion designers and marketeers, ensuring every project is delivered to the highest creative standard.

Her role covers the full creative journey, from initial concepts and strategy through to final execution. Working closely with production teams, Nikki develops event identities, venue branding, customer experience concepts, motion graphics and video content that help bring client objectives to life.

Nikki ensures every touchpoint aligns with both the client’s goals and the wider event strategy. Her collaborative approach and attention to detail help transform ideas into engaging, memorable experiences. Having worked across a wide range of sectors and brands, she brings a strong combination of strategy and design expertise to every project she oversees.

Outside of XSEM

Outside of work, Nikki is a devoted supporter of Newcastle United and enjoys following the club throughout the football season. Whether watching matches, keeping up with the latest developments or discussing the highs and lows of supporting her team, football is a regular part of her life away from the office.

Brands Nikki has worked with

Case studies

Nikki's favourite case studies

Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo

Pravha: Unexpect the Expected 5,000 samples distributed

Our experiential brand activation for Pravha was designed to increase brand awareness, boost the perception of Pravha as a premium lager, and ultimately, increase sales. The challenge was to create a scalable experience that resonated with Pravha’s target market and could be staged across different UK venues.

View Case Study Billboard mockup featuring the Pravha Unexpected the Expected campaign branding

Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding