Nicole Woodcock

Project Director

Nicole Woodcock is a Project Director at XSEM who leads the delivery of large-scale events from concept to completion. Since joining the business in October 2017, she has built a reputation for developing strong client and supplier relationships, delivering creative solutions and ensuring every event is executed to the highest standard.

Project Director with experience delivering large-scale trade shows, conferences, incentive programmes, brand activations and golf events.
Recognised as a C&IT Incentive A-Lister in 2023.
Specialist in creative event solutions, long-term client relationships and end-to-end project delivery.

Bio & notable achievements

Nicole Woodcock joined XSEM in October 2017 and is a Project Director responsible for overseeing the successful delivery of large-scale events and projects from initial concept through to final execution. Since entering the events industry in 2010, she has built a strong reputation for delivering high-quality experiences while maintaining excellent relationships with clients, suppliers and project teams.

Throughout her career, Nicole has worked across a broad range of events, including huge trade shows, conferences, incentive programmes, brand activations and golf events. Her experience spans multiple sectors, including retail, drinks, construction, manufacturing, automotive and pharmaceutical, giving her a well-rounded understanding of varying client requirements and audiences.

Nicole combines operational expertise with a collaborative leadership style, bringing people together to solve challenges and ensure every detail is delivered to the highest standard. She enjoys finding creative solutions, developing long-term partnerships and creating memorable experiences that deliver genuine value for clients. Her commitment to excellence and client satisfaction has made her a trusted partner for some of XSEM’s most significant projects and events.

Outside of XSEM

Outside of work, Nicole has a passion for travel and enjoys exploring new destinations whenever she gets the opportunity. One of her favourite ways to experience a new place is through its food and drink culture, particularly by seeking out and sampling local red wines from around the world.

Brands Nicole has worked with

Case studies

Nicole's favourite case studies

Parfetts: Go Local Winter Trade Show & Ball 600+ delegate exhibition and dinner

The Go Local Ball and Winter Trade Show is one of the most anticipated events in the wholesale and convenience calendar. Designed as a combined trade and celebration event, Parfetts set out to create a day that would recognise and reward retailers and suppliers, while also driving meaningful commercial value through exclusive, event only deals.

View Case Study Parfetts: Go Local Winter Trade Show & Ball team onstage together

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo

Group 1 Auto UK - One Way to Win A cohesive event identity that stood out across every touchpoint

A two-day leadership conference at Telford International Centre, combining a main plenary, networking, an awards dinner and in-depth breakout sessions.

View Case Study Two presenters speaking on stage at the Group 1 Auto UK Next Level Leadership Conference

Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding

The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story