Michael Gwilliam

Michael has been part of XSEM since its very first day and has played an instrumental role in shaping the business into what it is today. As one of the founders, his initial focus was business development, generating new opportunities and helping establish the foundations needed for long-term success. From those early sales calls and client meetings, he built many relationships that have evolved into lifelong friendships and loyal client partnerships.

Now serving as Chief Commercial Officer, Michael continues to play a key role in guiding the growth and direction of the business. He is passionate about building strong relationships, creating memorable experiences and ensuring clients receive exceptional service at every stage of their journey with XSEM.

Driven by a genuine desire to make people happy, Michael remains as competitive and ambitious as ever, taking great pride in seeing the business evolve, watching colleagues develop successful careers and seeing increasingly ambitious projects delivered by the team. In fact, his enthusiasm, energy and ability to bring people together have even earned him the unofficial title of “Director of Fun” among the XSEM team.

Outside of XSEM

Outside of work, Michael enjoys spending as much time as possible supporting his children in their sporting pursuits. Whether it’s netball, football, rugby or cricket, he can often be found on the sidelines cheering them on and celebrating their achievements. Watching them develop their skills, confidence and love of sport is something he values immensely.