Lauren Walton

Marketing Executive

Lauren Walton is a Marketing Executive at XSEM, specialising in rewards and loyalty programme marketing, client reporting and data analysis. With experience across marketing communications and data-led campaign support, she helps optimise programme performance through clear reporting, Excel automation and analytical insight that supports smarter marketing decisions

Marketing experience dating back to 2022, including previous work in the music retail industry.
Specialist in rewards and loyalty programme marketing, client reporting and data analysis.
Skilled in Excel automation, reporting, data validation and solving complex data challenges.

Bio & notable achievements

Lauren joined XSEM in May 2025 as a Marketing Executive, bringing with her marketing experience gained within the music retail industry, where she supported email marketing campaigns and customer communications. This background gave her a strong foundation in audience engagement.

Lauren manages and supports rewards and loyalty programmes, using data analysis and reporting to understand performance, identify trends and inform marketing decisions. Her work helps ensure campaigns are not only engaging but also measurable, optimised and aligned with client objectives.

Alongside her marketing responsibilities, Lauren has developed a strong specialism in Excel-based reporting and data management. She creates analytical reports, troubleshoots complex data challenges and supports colleagues in using data more effectively across their work. Combining analytical thinking with a practical, solutions-focused approach, Lauren plays an important role in helping teams improve reporting processes.

Outside of XSEM

Outside of work, Lauren is actively involved in the drum and bass music scene as both a vocalist and DJ. Music has been a long-standing passion, and she enjoys performing, writing and recording vocals, as well as collaborating with producers on new releases. She also enjoys going to the gym, which helps her stay active, focused and energised.

Brands Lauren has worked with

Case studies

Lauren's favourite case studies

Carling: Score with Carling Over 2,500 prizes won

Score with Carling is a fun and interactive penalty shootout mobile game, designed to drive Carling’s brand association with football, all while rewarding Carling consumers. In the three consecutive years we have run Score with Carling, our POS has been scanned just under 200,000 times.

View Case Study Smartphone displaying the Score with Carling app

Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River

Driving Revenue Growth: Customer Rewards Programme £14m total financial growth across registered customers

Our client approached us with the aim to drive revenue and growth into their business. There was potential to gain share of wallet from existing customers whilst attaining new customers in the market. By driving revenue and growth through growing existing customers whilst attaining new ones, it was important that a level of margin could still be sustained.

View Case Study Three construction workers working together

Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding

Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo