Kirstie Shapley

Project Manager

Since joining XSEM in October 2023, Kirstie has brought strong event industry experience and a proven ability to deliver complex projects under pressure. As a Project Manager, she specialises in stand builds and fast-turnaround event delivery, combining strategic thinking, adaptability and experience to achieve exceptional results.

More than 15 years of experience in the events industry, having started her career in 2008.
Specialist expertise in stand builds and delivering projects within demanding timescales.
Experienced in managing complex stakeholder relationships while maintaining exceptional standards of delivery.

Bio & notable achievements

Kirstie is a Project Manager at XSEM with a wealth of industry experience and a strong track record of delivering successful events, exhibitions and stand build projects. Having entered the events industry in 2008 and joined XSEM in October 2023, she brings knowledge, commercial awareness and a practical approach to every project she manages.

Kirstie thrives in fast-paced environments, where her organisation, adaptability and solutions-focused mindset enable her to keep projects moving efficiently while maintaining the highest standards. She enjoys building strong relationships with clients, understanding their objectives and working collaboratively to bring ideas to life through engaging event experiences.

Kirstie is skilled at coordinating delivery teams, managing multiple stakeholders and balancing competing priorities to ensure projects are completed successfully. Her broad industry experience, combined with a commitment to delivering value for clients, makes her a trusted and dependable member of our team.

Outside of XSEM

Outside of work, Kirstie enjoys spending time with her dog, Tutsie, who is often her companion on long walks and outdoor adventures.

She also loves socialising with friends and making time for the people closest to her, whether that’s meeting up for meals, days out or special occasions.

Brands Kirstie has worked with

Case studies

Kirstie's favourite case studies

Jack Daniel's: Jack's Table An exclusive dinner for 80 guests

We partnered with Jack Daniel’s to host Jack’s Table – an immersive UK dinner designed to bring high-level bartenders closer to the brand through atmosphere, storytelling, and shared moments. Hosted at the The Libertine, London, the evening blended curated drinks, live music, and relaxed interaction, ending with two winners securing places on an incentive trip to Tennessee.

View Case Study Various Jack Daniel's bottles placed in archways

Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding

Carling: Score with Carling Over 2,500 prizes won

Score with Carling is a fun and interactive penalty shootout mobile game, designed to drive Carling’s brand association with football, all while rewarding Carling consumers. In the three consecutive years we have run Score with Carling, our POS has been scanned just under 200,000 times.

View Case Study Smartphone displaying the Score with Carling app

Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event

The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story