Haydn Thompson

Creative Manager

Haydn Thompson is a Creative Manager at XSEM who specialises in designing memorable event experiences that connect with audiences. With more than a decade of industry experience and a deep understanding of design, he contributes to creative projects from initial concept through to delivery, bringing brands to life through thoughtful, immersive experiences

  • Over 10 years of industry experience, progressing from Design Assistant to Creative Manager at XSEM.
  • Specialist in event experience branding, experiential design and creative direction across conferences, exhibitions and incentive events.
  • Plays a key role in winning and delivering paid creative briefs, helping elevate the value of creative services within client relationships.
Haydn Thompson - Creative Manager

Bio & notable achievements

Haydn Thompson is a Creative Manager at XSEM with over 10 years of experience creating engaging brand experiences for live events. Having joined the business in 2016 and progressed from Design Assistant to Creative Manager, he has developed a broad skill set that spans graphic design, experiential thinking and end-to-end creative delivery.

Working closely with clients from the earliest stages of a project, Haydn helps shape creative concepts, pitches and event identities before overseeing their development through to production and delivery. His expertise lies in event experience branding, ensuring that every touchpoint, from visual identity and delegate communications to staging, production and environmental design, works together to create a cohesive attendee journey.

He has worked across conferences, exhibitions and incentive events for a range of major brands, bringing creative ideas to life through carefully considered design and storytelling. One of his proudest achievements has been contributing to a significant shift in how clients perceive creative services at XSEM, helping move creative from an optional addition to a sought-after standalone service.

Outside of XSEM

Outside of work, Haydn enjoys spending as much time as possible with his family. Whether he’s out on a long walk, exploring the countryside with his dog Lilly or enjoying adventures with his young son Leo, he values opportunities to switch off and recharge outdoors. He is also a passionate film enthusiast who enjoys everything from classic cinema to the latest releases. Music is another long-standing interest, and he loves discovering new artists and revisiting favourite albums whenever he gets the chance.

Brands Haydn has worked with

Nisa logo
Co-op Wholesale Logo in black
Arla logo
Madri Logo
Carling logo
Samsung logo
Civils & Lintels logo
SIG Roofing logo
Bestway Retail logo
PPG logo in black
FP McCann_Logo
Case studies

Haydn's favourite case studies

Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding
Co-op Wholesale: Showcase 900+ attendees at Co-op Live Arena

The aim for this event was to bring Co-op Wholesale’s strong collective of partners, suppliers, and staff together at Co-op Live in Manchester, the UK’s largest indoor arena, to experience a fresh, new, confident experience that clearly reflected Co-op Wholesale’s values, future direction, and strategy.

View Case Study Co-op Showcase Exhibition Logo
Pravha: Unexpect the Expected 5,000 samples distributed

Our experiential brand activation for Pravha was designed to increase brand awareness, boost the perception of Pravha as a premium lager, and ultimately, increase sales. The challenge was to create a scalable experience that resonated with Pravha’s target market and could be staged across different UK venues.

View Case Study Billboard mockup featuring the Pravha Unexpected the Expected campaign branding
Group 1 Auto UK - One Way to Win A cohesive event identity that stood out across every touchpoint

A two-day leadership conference at Telford International Centre, combining a main plenary, networking, an awards dinner and in-depth breakout sessions.

View Case Study Two presenters speaking on stage at the Group 1 Auto UK Next Level Leadership Conference
EAC Malta - A Better Tomorrow 10/10 client satisfaction score

A five-day pharmaceutical conference in Malta for 220 delegates from 10+ countries, blending strategy, collaboration and celebration under the theme ‘A Better Tomorrow’.

View Case Study Conference stay with blue and yellow design and screens displaying 'A Better Tomorrow EAC 2026 Malta'