Gabi Bedell-Cook

Senior Project Coordinator

Since joining XSEM in November 2022, Gabi Bedell-Cook has become a key member of the delivery team, bringing great organisational skills with a passion for exploring new event technology and delegate management processes. As a Senior Project Coordinator, she helps deliver event experiences by supporting planning, coordination and stakeholder support.

Over seven years’ experience in the events industry, with a strong focus on event technology, registration systems and delegate management.
Experienced in exhibition and supplier management, ensuring smooth event delivery from planning through to on-site execution.
Trusted coordinator known for her attention to detail, and organisation.

ACT Awareness & Security certificates (Action Counter Terrorism)

Gabi Bedell-Cook - Senior Project Coordinator

Bio & notable achievements

Gabi Bedell-Cook is a Senior Project Coordinator at XSEM who brings a valuable mix of operations expertise, technical knowledge and hands-on delivery experience to every project. Having started her career in the events industry in 2018 and joined XSEM in November 2022, she has developed a great reputation for ensuring events run smoothly behind the scenes while delivering a super experience for attendees and clients alike.

Her specialist areas include event technology and registration builds, delegate management, and exhibition and supplier coordination. Her organised approach and eye for detail help keep projects on track, while her collaborative working style enables her to build strong relationships with colleagues, suppliers and clients.

Passionate about creating seamless experiences, Gabi enjoys finding practical solutions, improving processes and ensuring every event is delivered to the highest possible standard.

Outside of XSEM

Outside of work, Gabi enjoys creating lifestyle content for her Instagram and LinkedIn channels, sharing insights and experiences that reflect the balance between her professional life and personal interests. It provides an opportunity to connect with others, share recommendations and capture the moments that make life enjoyable beyond the workplace.

Brands Gabi has worked with

Case studies

Gabi's favourite case studies

Bestway Retail Showcase 4.7/5 overall event rating

The Bestway Retail Showcase gave retailers the chance to see new products, network and place show-only deal orders.

The event needed to run smoothly and efficiently, while working within a tight budget for an immersive cowboy- and hoedown-themed afterparty

View Case Study Bestway Retail Showcase

2plan Wealth Management - Chapter 2 470+ attendees and 40+ provider exhibitors

A complete event identity and production experience for 2plan’s national conference, including stage design, branding and a full-day plenary programme.

View Case Study Stage design displaying the 2plan 'Chapter 2' National Conference branding

Carling: Score with Carling Over 2,500 prizes won

Score with Carling is a fun and interactive penalty shootout mobile game, designed to drive Carling’s brand association with football, all while rewarding Carling consumers. In the three consecutive years we have run Score with Carling, our POS has been scanned just under 200,000 times.

View Case Study Smartphone displaying the Score with Carling app

Arla: Champions of Dairy Described as 'Arla's best conference ever'

We worked closely with Arla to level-up their annual conference, bringing together their commercial and brand teams for a day of insight and collaboration.

View Case Study Cow statue behind the Arla Champions of Dairy event branding

Parfetts: Go Local Winter Trade Show & Ball 600+ delegate exhibition and dinner

The Go Local Ball and Winter Trade Show is one of the most anticipated events in the wholesale and convenience calendar. Designed as a combined trade and celebration event, Parfetts set out to create a day that would recognise and reward retailers and suppliers, while also driving meaningful commercial value through exclusive, event only deals.

View Case Study Parfetts: Go Local Winter Trade Show & Ball team onstage together