Amber Johns

Marketing Executive

Amber Johns is a Marketing Executive who supports the delivery of internal marketing activities, social media content and reward programme communications. Since joining the business in 2023, she has contributed to a range of marketing and engagement projects, helping to roll out compelling content, maintain brand consistency and support the successful delivery of client and employee-focused communications.

Experienced in creating email campaigns and websites
Acts as a brand guardian, helping to maintain consistency across marketing materials
Supports the delivery of reward and recognition programmes through communications, digital assets, customer support and programme administration

Bio & notable achievements

Since joining XSEM in January 2023, Amber has developed experience across marketing, communications and reward programme delivery, supporting initiatives that engage employees, customers and clients alike.

Her role focuses on supporting the delivery of internal marketing activity, helping to bring the XSEM brand to life through social media content, website updates, blogs, case studies and internal communications. As a brand guardian, she plays an important role in maintaining consistency across branded materials and helping create an engaging presence both online and within the office.

Amber also supports the delivery of reward and recognition programmes, creating email communications, websites, portal content and digital assets that help participants engage with campaigns and programmes effectively. Alongside this, she assists with programme administration and customer enquiries, helping to ensure a positive experience from launch through to completion.

Outside of work

Outside of work, Amber enjoys maintaining an active lifestyle and is a regular participant in fitness activities including gym training, spin classes and bootcamp-style workouts. Whether it’s an early morning session or a challenging Barry’s class, she enjoys setting personal goals, staying motivated and continually pushing herself to improve.

Brands Amber has worked with

Case studies

Amber's favourite case studies

The Works: 'Find your Story' Bus 9-stop tour across the UK

We partnered with The Works to launch ‘Find Your Story’, a national campaign designed to help children rediscover reading through choice, curiosity and play. At the heart of the campaign sat a touring book bus, bringing stories directly into communities and turning reading into a shared, child‑led experience.

View Case Study The Works: 'Find your Story' Bus outside with queue of attendees ready to find their story

Incentive Experience: Victoria Falls 520+ flights booked

We partnered with a leading global coatings brand to deliver an unforgettable relationship‑focused experience that reinforced loyalty among their highest‑spending trade customers.

View Case Study African Princess sunset cruise across the Zambezi River

Driving Revenue Growth: Customer Rewards Programme £14m total financial growth across registered customers

Our client approached us with the aim to drive revenue and growth into their business. There was potential to gain share of wallet from existing customers whilst attaining new customers in the market. By driving revenue and growth through growing existing customers whilst attaining new ones, it was important that a level of margin could still be sustained.

View Case Study Three construction workers working together

Madrí: The Madrí Exceptional Journey Increasing visibility and brand awareness

Madrí Excepcional tasked us with invigorating their presence in the On-Trade sector which includes bars, pubs and restaurants. The brand wanted to inspire audiences and increase brand recognition within On-Trade consumers, promoting the ‘Madri Movida’ ethos, a modern, forward-thinking interpretation of Spanish culture, with the vibrant Madrí Excepcional brand at the forefront.

View Case Study Branded bar setup for The Madrí Exceptional Journey event

Aspall Cyder: Sensory Orchard 100% event satisfaction rating

Aspall approached us with the idea of creating a brand engagement event in London, bringing together their sales team and distributors for an afternoon of product education and experience. Aspall wanted guests to feel engaged, informed, and excited about Aspall’s offering, and their newer release ‘Aspall Blush’.

View Case Study Aspall Cyder Sensory Orchard logo and event branding