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CLIENT:

Pravha UK 

EVENT:

The Unexpected Experience

OVERVIEW:

In collaboration with Molson Coors Beverage Company, we created a series of unique environments within food and beverage outlets across the UK.

"Create something unforgettable, stay on brand, push boundaries... we’ll work back from there!”

 

As a creative team, could you get a more exciting brief?

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The concept

The concept orientated around ‘Unexpect the Expected’ and needed to embody their messaging 'bold flavour lighter taste'. We were to build on people’s awareness of the product and show Pravha as the cool, exciting brand that it is!

In a few weeks, we went from visual concepts and mood boards to 3D renders and building bespoke assets. We worked with the Pravha brand team to develop a tiered approach to the experience.

 

Smaller outlets would have access to several bespoke assets whereas the largest outlets would have a full brand activation.

 
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The experience

 

We created a number of social media assets that were shared prior to the tour to build excitement and momentum for the series of activations.

At the live events, we had a Pravha Piaggeo, exciting DJs, a stilted brass band as well as a mesmerising ballerina and edible, helium balloons. Entertainment was a key factor.

Guests had a photo op with the Pravha shark jaw, creating that perfect instagrammable moment. The idea was to create an experience guests would share on social media and entice additional traffic into the bars. 

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Results  

The Unexpect the Expected tour was a massive success.

Social media engagement soared over the 6 week period as customers shared their experiences. Outlets reported a mass increase in sales and are keen to host further Molson Coors brand activations in the near future.

 

Wow, the social creative work is phenomenal - so innovative! Many thanks to you and the team for creating such amazing assets!

Lydia, Molson Coors

A huge thank you for our 2 activations, these were honestly the best we have ever seen! The impact on sales was BIG! The sudden energy brought to the early evening crowd was magical.

Matt, Director at The Food Hall Company

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1

stilted brass band

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GPO

sales increase 

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5

cities

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High energy

good vibes

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6

weeks

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250+

edible helium

balloons

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Big

overall sales impact

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5,000+

Attendees over the live days

Pravha samples

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