How do we create a virtual event that delivers the same audience satisfaction as a live event?
As a new concept landing on the scene, as a direct result of the Covid-19 pandemic, virtual events face a number of challenges whilst audiences adapt to an unfamiliar format of event delivery.
We’ve noted that audiences generally perceive virtual events as a substitute to live events, rather than looking at them as a format with its own merits. Virtual events are often seen as a temporary solution for the current parameters of event delivery, rather than a new alternative with long-term prospects.