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Thought Leadership

Our latest thoughts, insights & news

Dive into a mix of articles from the XSEM team, packed with ideas, updates, and straight talking insight.

  • Opinion
If your event has no story, it has no impact.

An event without a story is just a room full of people at the same time. Pleasant enough. Entirely forgettable.
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Sophie Burn - Content & Communications Manager
  • News
XSEM’s Sophie Burn Joins Event Industry Shadow Board

At XSEM, we’re passionate about driving innovation in the events industry, nurturing...
  • News
What Our Clients Really Think… And Why They Recommend XSEM!

At XSEM, we pride ourselves on delivering exceptional experiences, and nothing speaks...
  • Insight
20 Acts of Kindness: How XSEM is Driving ESG, Community Impact & Sustainability in 2025

To celebrate our 20-year anniversary, we launched the XSEM 20 Acts of...
Ben Sabberton - Finance Director
  • Insight
XSEM Finance Director Career Insights: Investments, Advice & Inspiration

Meet Ben Sabberton, XSEM’s Finance Director—the man responsible for ensuring our financial...
  • Opinion
Top Event Trends for 2025: Sustainability, Immersive Tech, AI-Driven Engagement and Beyond

In this piece, we’ll break down the key trends set to shape...
Caroline Medcalf - Director of Events
  • Insight
A Week in the Life of an Events Director: Behind the Scenes at XSEM

Ever wondered what it’s like to be at the helm of some...
  • Insight
6 steps to building a successful rewards programme

A well-designed rewards programme can be a game changer for driving customer...
Dan Bardgett - Managing Director
  • News
  • Opinion
Events increasing use as a marketing tool

XSEM Managing Director, Dan Bardgett, talks to leading event publication C&IT about...
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