Let's chat
Industries

Retail industry events that grab attention

In retail and FMCG, trade events are not about visibility alone – they’re about influencing buying decisions, strengthening retailer relationships, securing listings, and driving long-term commercial growth.

Retail FMCG

Delivering a seamless event experience

We partner with leading wholesalers and buying groups to deliver seamless, high-impact events that perform operationally, commercially, and reputationally.

Multiple stakeholders, tight schedules, large footfall, and complex logistics mean there is no margin for error. We ensure every element is professionally delivered, from front-of-house to exhibitor support and on-the-ground operations.

Our work connects your brand with the people who matter most, turning visibility into loyalty and interest into sales.

Chat to our expert team
Retail FMCG

Trusted by industry-leaders

retail fmcg

Meaningful retailer & supplier engagement

Your event must attract, engage, and retain retailer attention. We design and deliver events and experiences that encourage meaningful interaction, longer dwell time, and stronger commercial outcomes.

Supplier satisfaction is also crucial to repeat attendance and commercial success. Our expert team ensures smooth exhibitor onboarding, operational support, and on-the-day delivery, creating a professional, stress-free experience.

Plan your next retail experience
retail fmcg

How we work with you

Understanding

We dig deeper into how your audience buys, how teams behave and what motivates action across categories. Insight shapes everything we do.

Strategy

From commercial objectives to behavioural goals, we map out the messaging, creative and experience that brings your event to life.

Creativity

Bold, human and built for impact. Our creative work stands out and makes your event unique.

Delivery

End‑to‑end planning, communications and execution. Smooth, collaborative and focused on results that matter.

Retail FMCG

Our services

We provide end‑to‑end support for Retail FMCG programmes of every shape and size.

Events & live experiences
  • National and international conferences
  • National and international exhibitions
  • Product launches, demonstrations and roadshows
  • Leadership and culture-shaping experiences
  • Brand experiences
Loyalty programmes
  • Performance based incentives
  • Customer loyalty programmes
  • Distributor loyalty programmes
  • Multi-channel comms that keep audiences engaged all year round
Engagement & communications
  • Strategic planning
  • Creative content
  • Messaging & event communications
  • Digital integration
retail fmcg

What our clients say

Chelsea has such a calming presence which really helped me feel like everything was under control when I was panicking. All of the team are such lovely people and really do go above and beyond! Honestly cannot fault the team for anything! Thank you guys again for being so amazing!

Bestway Retail

Each year, you’re given an incredibly difficult, if not almost impossible job to do with more hurdles than the Olympics, but it’s fair to say you cross the line in the medals everytime! Massive thanks from my team at Nisa and I look forward to starting on next year!

Marketing Director Nisa Retail

The XSEM team are such a pleasure to work with – their dedication to ensuring we had a successful event was 2nd to none. This was my first time working so closely with the team and they did not disappoint!

Bestway Retail

XSEM always go above and beyond to ensure all aspects of the event are delivered flawlessly. Their levels of service, creativity and professionalism are incredibly high, and each year they raise the bar further to ensure we continue to reach new heights.

They do all of this with a great sense of humour and are an essential part of the team delivering the event. We couldn’t do it without them.

Head of Marketing Parfetts

Thanks again for the last couple of days, a resounding success which I couldn’t have done without each and everyone of you. Feedback has been excellent from all parties. Press and social media has been very strong too. Thanks again for everything, I’ve enjoyed working with you all again, we make quite the team!

Sales Director Nisa Retail
case studies

Our work in action

View Case Study
View Case Study
View Case Study
Contact us

Let's talk about your next project

Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.