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Molson Coors Beverage Company 


Carling Euros Activation 


Molson Coors Beverage Company asked us to create, manage and deliver a summer brand activation experience for 2 of their key national retail customers. The brand 'Carling' has a strong affiliation with football in the UK and they wanted to utilise the long awaited Euro 2020 (in 2021!) to drive brand awareness in a fun, exciting, Covid-safe manner.

The experience:

We worked with Molson Coors, Carling UK and two of their national retail customers to create an exciting experience, for their customers, throughout the Euros.

Each pub had slight variations on the activation to better suit their pub brand and outdoor space.


Across a number of locations, our guests could enjoy; outdoor LED screens, vibrant décor, DJ booths, astroturf tunnel effects, bespoke graffiti walls, confetti cannons, smoke geysirs, t-shirt cannons and much more!

Watch our journey from concept to reality.

We delivered:​

  • Creative concepts and design

  • Bespoke building of kit

  • Health and safety

  • Venue liaison and management

  • Supplier liaison and management 

  • Project management

Click here to hear more from the Creative Team about our brand activation journey

Graffiti wall mockup

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