Molson Coors Beverage Company
Carling Euros Activation
Molson Coors Beverage Company asked us to create, manage and deliver a summer brand activation experience for 2 of their key national retail customers. The brand 'Carling' has a strong affiliation with football in the UK and they wanted to utilise the long awaited Euro 2020 (in 2021!) to drive brand awareness in a fun, exciting, Covid-safe manner.
We worked with Molson Coors, Carling UK and two of their national retail customers to create an exciting experience, for their customers, throughout the Euros.
Each pub had slight variations on the activation to better suit their pub brand and outdoor space.
Across a number of locations, our guests could enjoy; outdoor LED screens, vibrant décor, DJ booths, astroturf tunnel effects, bespoke graffiti walls, confetti cannons, smoke geysirs, t-shirt cannons and much more!
Creative concepts and design
Bespoke building of kit
Health and safety
Venue liaison and management
Supplier liaison and management