Level up your marketing and events with gamification
It could be interactive event bolt-ons or end-to-end marketing campaigns that reward your audience and drive data capture, we design playful experiences that keep people coming back for more.
Event gamification that inspires
Event gamification turns ordinary experiences into engaging and rewarding moments. Attendees get stuck-in, have fun, and take your brand home in a memorable way.
We can design event gamification specifically for your brand and audience, or something more out of the box – whatever suits you.
Level-up the experience
Gamification beyond the event
Gamification isn’t limited to live events.
Think POS scanning in store, bespoke web-apps, or digital challenges that encourage customer participation, prize winning, and data-capture.
We help you create end-to-end gamification campaigns that inspire your audience to interact, share, and keep engaging with your brand.
How we make it happen
Discover: We dive into your event or marketing campaign to find the gamification solution that fits perfectly.
Design: Creativity meets technology and storytelling to craft experiences people actually want to play.
Deliver: From on-site support at live events to marketing campaign launch prep, we handle all the logistics.
Engage: We track interactions in real-time, whether it’s a single-day event or a month-long campaign.
Review: Full reporting gives you insights, so you can see what worked and fine-tune for next time.
Don't just take our word for it
XSEM have masterfully brought Score with Carling to life for the third time, leading with dedication and creativity from the initial concept to the final execution. The consistency of their branding work and alignment with our wider campaigns has allowed for an unforgettable activation, which every year strengthens the Score with Carling project brand further. Without a doubt, XSEM set a standard for gamification marketing and have helped us to reinforce our brand association with football, as well as our partnership with the Emirates FA Cup.
FAQs
Yes! We can tailor interactive features to suit conferences, launches, trade shows, and more.
POS promotions, loyalty programmes, app-based challenges, social campaigns, and more can all benefit from gamification.
Every challenge, reward, and interactive feature reflects your brand’s identity and messaging – we design your game custom in-house.
Stronger engagement, increased participation, and memorable interactions that deepen connections with your brand.
Our work in action
Let's talk about your next gamification project
Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.