Molson Coors Beverage Company
Rekorderlig Sampling Activation
In collaboration with Molson Coors Beverage Company, we created a series of unique environments within food and beverage outlets across Manchester City Centre. The events ran across five separate weekends, on Saturday and Sunday from 12pm - 7pm.
Throughout the events, over 2,000 customers were given the chance to taste Rekorderlig as it is meant to be served - with ice and either berries, citrus or mint. Rekorderlig were also able to demonstrate the ‘Perfect Serve’ in an engaging and on brand environment. The events successfully raised brand awareness, demonstrated Rekorderlig’s “Perfect Serve” and created a fresh summer vibe and atmosphere befitting of the Rekorderlig brand.
Brand awareness strategy
Direct contact with over 2,000 customers
Social media assets
The “Perfect Serve”