Client:
Nisa
Event:
Nisa Expo Live - The Journey
Overview:
Over the years, we've continuously worked with Nisa to refresh and bring innovation to their national supplier exhibition. The event hosts the UK’s leading convenience retailers and global retail suppliers.
Impact:
The brief was to continue to work closely with Nisa to increase stand sales, drive delegate attendance, embrace technology and improve ROI.
With over 7500sqm of floor space to fill, we have to continuously push the bar with innovation, creativity and industry-leading offerings. The result is to consistently attract over 2000+ attendees and 300 exhibitors.
The Nisa Expo is now one of the most highly regarded exhibitions in the industry, with an increase on attendee numbers year-on-year.
The Event:
The event runs over two live days, with an extravagant gala dinner on the evening of night one. Here we recognise the industries incredible achievements over the last 12 months. The awards evening is hosted by Nisa's CEO and a VIP guest.
As the event draws to a close on day 2, we invite local food banks to join us in closing the event and we distribute food produce to those in need in the local area.
Each year we follow the live event with debriefing and analysis before moving onto the next event with fresh, new objectives and focal points. It's an exciting project that we're incredibly proud of.
We Delivered:
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Venue finding & management
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Supplier management
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AV, set design & build
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Exhibition production
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Themed gala dinner
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Onsite event management
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Event staffing
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Health & Safety
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Branding & identity
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Pre-event communications
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Production of all event materials
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Website design
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Online registration
Client testimonial
"Each year, you're given an incredibly difficult, if not almost impossible job to do with more hurdles than the Olympics, but it's fair to say you cross the line in the medals everytime! Massive thanks from my team at Nisa and I look forward to starting on next year!"
Marketing Director, Nisa Retail
Attendees over the live days
Client testimonial
"Thanks again for the last couple of days, a resounding success which I couldn't have done without each and everyone of you. Feedback has been excellent from all parties. Press and social media has been very strong too. Thanks again for everything, I've enjoyed working with you all again, we make quite the team!"
Sales Director, Nisa Retail
