Lucozade Ribena Suntory
Merchant's Heart 'Summer of Consumer Activations'
Merchant’s Heart asked us to create 3 large summer launches. They wanted to celebrate the rare Japanese Heritage and unique carbonation process of their product to ultimately increase brand awareness and drive their product as a major
competitor within the industry.
To meet our client’s goals, we made sure to create a design that would enhance the stand space. We modified a bubble tunnel that we had previously created for Merchant’s Heart’s stand at Junipalooza. We also introduced a serene garden effect and converted a grass effect backdrop to a more functional storage space. The unit provided our client with a more efficient system, allowing more time for interaction with prospective clients.
We also provided an on-site project manager to aid a
seamless service of stock replenishment, fulfill administrative tasks and maximise opportunities for the sales team to gain new leads and build strong contacts.
Creative concepts and design
Branding and identity
Bespoke building of kit
Health and safety
Venue liaison and management
Setup and derig
"XSEM have been an invaluable asset to us, supporting the development of a number of projects with Merchant’s Heart. The projects are challenging but the team always manage them with complete professionalism. XSEM are great at managing any last minute changes that come their way - they always find a solution to enable us to achieve our goals."
Ross Parkes, Customer Activation Manager