We partnered with Co-op Wholesale to deliver their first ever ‘Partner Summit’, titled ‘A Partnership for Growth’, held at Delta Hotels Milton Keynes.
The event was designed to engage a selection of Co-op’s retailers from across the UK, sharing their long-term strategy and vision for the future. Co-op’s newly established team of senior leaders took on short speaker slots to update the audience on their upcoming plans and insights, leading Co-op Wholesale into a new era.
All event visuals, signage, digital assets, and livestream graphics adhered to Co-op’s refreshed brand guidelines. This consistency created a cohesive, clean, and modern look to reinforce brand credibility and trust.
To maximise its reach, the event was hosted in-person and livestreamed to retailers across the UK. This hybrid model allowed Co-op to extend its message and presence far beyond the physical venue to those who couldn’t make it.
A comprehensive pre-event communications plan was deployed to target the distinct retailer segments. Messaging throughout the comms was crafted to highlight relevant content and value for each group, with the goal of driving attendance and encouraging engagement with the livestream.
Working with XSEM on our recent Partner Summit was an absolute pleasure. From start to finish, the team were professional, proactive and incredibly easy to work with. Their attention to detail and commitment to delivering a high-quality experience helped us pull off a slick, seamless event that was brilliantly received by our partners and leadership in attendance. A huge thank you to everyone at XSEM for your support, diligence and expert delivery.
The event delivered a seamless, on-brand experience from start to finish. Attendees onsite and online were greeted with clear, consistent messaging and a well-structured agenda.
The event felt both professional and personal – a testament to the unified brand execution and thoughtful planning behind every touchpoint.
Highlights included:
Increased reach: Livestream viewership more than doubled the event’s physical attendance, amplifying the impact of the Summit.
Enhanced brand perception: Consistent branding across all event elements reinforced Co-op’s renewed visual identity, leaving a lasting impression on all involved.
Positive feedback: Post-event surveys showed a high satisfaction rate, with strong feedback on content quality and brand presentation.
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