Our Approach

Project analysis & ROI

Every event or campaign is an opportunity for insight – to understand what worked, what didn’t, and why. Our team don’t go silent when your project is over, we move into a phase of deep analysis and measurement to identify trends, engagement and outcomes that improve your future projects.

Measurement

Start measuring success like never before

Measuring events and campaigns is mega important for understanding their true impact.

By tracking attendance, engagement, and outcomes, we can see which elements have delivered well, future-proof future projects, and demonstrate clear ROI.

Data-driven insights turn your assumptions into actionable strategies, helping you make smarter decisions.

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How can we help

Valuable insights that shape your strategy

Attendee feedback analysis

We collect and analyse attendee feedback to understand their experience, preferences and satisfaction.

Campaign reporting & analytics

Measuring the performance of event communications, tracking reach, engagement and conversion to gauge interest.

Event performance tracking

Monitoring attendance, participation, and interaction, to identify what resonated with your audience.

Insights & recommendations

We translate all of our event data into clear, actionable strategies and recommendations for you.

XSEM’s tailored approach to understanding our customers has allowed us to increase engagement and build stronger relationships with our clients. Their in-house research team provided invaluable insights that helped us to identify key areas for improvement in our events and marketing strategies.

Lead Channel Marketing Manager Wienerberger

XSEM have masterfully brought Score with Carling to life for the third time, leading with dedication and creativity from the initial concept to the final execution. The consistency of their branding work and alignment with our wider campaigns has allowed for an unforgettable activation, which every year strengthens the Score with Carling project brand further. Without a doubt, XSEM set a standard for gamification marketing and have helped us to reinforce our brand association with football, as well as our partnership with the Emirates FA Cup.

Assistant Brand Manager Carling

Our brief for XSEM was to have our guests leave feeling informed, engaged and excited by Aspall Blush, and they fulfilled that brief perfectly with some creative and highly immersive solutions.

We’re thrilled with how they brought the new product and its premium status to life with our sales teams and distributors. To see 100% event satisfaction ratings was impressive for everyone involved.

Assistant Brand Manager Aspall

Service excellence

Make smarter decisions

Ready to get started?

See what’s really working. We can help you track attendee feedback, measure campaign performance, and turn the data into insights that actually make a difference. Get smarter results, every time.

Frequently Asked Questions

Your questions answered...

What types of events or campaigns can you analyse?

Any and all. We can build programme analysis into all of our programmes to meet your specific requirements.

What kinds of insights can we gain from attendee feedback?

Attendee feedback is a fantastic tool to help you refine future events, and ensure your event was fit for it’s audience. We can support you with gathering insights from your attendees that shape future projects.

How quickly can we access analytics after an event?

As quickly as you need. Let us know your timeline for feedback and insights and we will build it into our event plan.

Can XSEM provide recommendations based on the data?

Absolutely. We would love to sit down with you to talk through the event analytics, our team of experts can support with recommendations post-event based on your insights.

How do you collect attendee feedback?

There are many ways to gather feedback – surveys, interviews, focus groups (to name a few). Let us know your unique objectives and we will create a method to gather feedback that’s unique to you.

Ready to see some results?

Tell us what you’re planning and what you need support with. Our team will be in touch to explore ideas, answer questions and help you move things forward.