We believe in the power of experiences to transform futures. That’s why we’re proud to support The Power of Events as it launches its Schools Engagement Programme into the North East, introducing a brand-new Leeds region to help inspire and educate the next generation of event professionals.
The initiative brings together schools, industry partners, and local organisations to give young people a clear pathway into the world of events. For us, this aligns directly with our purpose: creating meaningful engagement and driving growth through insight, communication and experience.
Building pathways into a thriving industry
The Schools Engagement Programme is designed to open doors for students by showcasing the scale, diversity, and creativity of the UK events industry. By expanding into the North East, the programme is ensuring young people across Leeds and the wider region can access hands‑on experiences, talks, workshops, and curriculum‑aligned learning that demystifies what a career in events can look like.
As an agency rooted in Leeds, we understand the impact our industry can have on people and places. We’ve seen first-hand how events build confidence, strengthen communities, and create careers. Supporting a programme that brings this message directly into classrooms is a natural extension of what we stand for.
Why this matters to XSEM
Our mission has always been simple: we make people happy. That includes the audiences we reach, the clients we partner with, and the talent who will shape the industry’s future.
By backing initiatives like this, we help ensure the events industry remains diverse, dynamic, and full of opportunity. It’s a chance to share our expertise, open new conversations, and give young people visibility of the roles that bring brands to life.
A collaborative step forward
The expansion of the programme into the North East reflects the strength of collaboration across the industry. By partnering with schools and local organisations, The Power of Events is creating a joined‑up approach that helps build awareness, spark curiosity and support long-term skills development.
This kind of collective effort is something we champion. The most impactful experiences are created when people come together with shared purpose, and this initiative is a powerful example of that in action.
Looking ahead
We’re excited to see how the Schools Engagement Programme will continue to grow, and we’re committed to playing our part in nurturing future talent. For students in Leeds and beyond, this expansion offers a meaningful introduction to an industry that thrives on creativity, problem‑solving and human connection.
And for us, it’s another step in helping shape an ambitious, inclusive, and vibrant future for events.
If you’d like to learn more about our work in education, engagement and brand experience, we’d love to talk.
