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Spar Scotland



Spar 2020 Vision Scotland: Virtual


We started our journey with SPAR Scotland when their live event, like so many others, could not be hosted in spring 2020. The event has three primary objectives; to communicate annual business updates, generate revenue and to encourage networking within the industry.

Spar virtual stand mockup

“I thought Michael was in cloud cuckoo land when he floated the idea by me 4 months ago. I’m now very pleased he did! All of the feedback that we have had from suppliers, has been very positive.


Thank you again. You have all been brilliant to work with and I look forward to catching up next week to chat it all through together. Thanks again for all the support over the last 11 weeks. It has been excellent.”

Richard Collins, Trading Director, CJ Lang

We Delivered:

• Delegate management

• Registration portal

• Website development

• Development and delivery of full virtual platform

• Delegate communication

• Project management

• Production, set design and filming of the business updates

• Virtual exhibition stand creation, build & collation

Spar virtual mockup
Event icon and details

The Experience:

We helped CJ Lang & Son Ltd transform their annual live event to a completely bespoke, online offering. SPAR Scotland 2020 Vision Tradeshow hosted 170 supplier stands, 200 stores and up to 150 of their internal team. The transformation took place over a 12-week period and it was an absolute joy to see everything come together!


The portal hosted an array of features from 1-2-1 video appointments and downloadable  content to main stage production and transacting  deals on the day. Main stage sessions were hosted by SPAR, their sponsors and supported charities.The positive impact convenience stores have had on local communities shone through, throughout the day.


Our biggest challenge with virtual events is the misconception that the audience won’t engage – or worse, won’t attend! This event had over 18k stand views throughout a 10-day period with 7.5k of those being on the live day. During this time, the portal also hosted over 1.6k 1-2-1appointments.Pretty good stats! We listen, we advise, we support, ensuring your virtual transition is a smooth one. We’re not in cloud cuckoo land, we can show you success!

“Thanks so much guys your hard work was very apparent.”

Erica Moden, Liberty Flights

Attendees over the live days

“Had an absolutely storming morning/tradeshow so far. Lots of appointments, platform has been first class and support from XSEM/CJL outstanding.”


“Thank you so much for a fantastic day which was so well organised.”

Esther Paul, ArmaghCider

“The visuals were excellent;  the presentations were very  insightful and I applaud the  effort in bringing together  suppliers and retailers during  this difficult period.”

Chris Drysdale, RobinsonYoung

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