top of page
Slingsby logo


Slingsby Gin


Great Yorkshire Show 


We worked with Slingsby Gin to create a show-stopping stand to exhibit at the Great Yorkshire Show. With it’s heritage in Harrogate Spring Water, and sourcing of local Yorkshire produce, it was important Slingsby’s Yorkshire heritage shone through. The stand was to be created, built and managed for multipurpose. Slingsby would later be exhibiting at other prestigious events, such as Cowes Week and the BMW PGA Championship.

Attendees at tables
3D gin garden mockup

The Experience: 

Our client’s aim was to draw attention to the stand and encourage attendees to stop by for a drink. We created an eye-catching design that would be aesthetically pleasing, welcoming and double up as a fully functioning bar.


Guests could purchase individual serves of G&T or full bottles to take away. We included sufficient storage to accommodation the stock and maintained a clean, neat and tidy approach throughout.


We encouraged guests to take a seat, sit back and relax at the show with a perfectly served G&T.

We Delivered: 

  • Creative concepts and design

  • Branding and identity 

  • Bespoke building of kit

  • Health and safety

  • Venue liaison and management

  • Project management

  • Marketing collateral

  • Setup and de-rig

  • Onsite Project Management

Gin garden in action

“We were absolutely thrilled with the designs that XSEM produced and the fabrication process went extremely well. Not only did the stand generate a good income from sales on the day but we were also absolutely thrilled to win “Best Stand at the Great Yorkshire Show”. The team at XSEm were absolutely brilliant from start to finish and I wouldn’t hesitate in recommending them”

Georgina Cowley – Head of events Slingsby Gin

View All Case Studies

bottom of page