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CLIENT:

HIREBASE

 

EVENT:

HIREBASE CONFERENCE 2021

 

OVERVIEW:

Every year, Hirebase host a live event that allows all Hire Managers to congregate and share information. Key suppliers are also invited to attend.  

 

Suppliers use the event as an opportunity to showcase new products and give company updates to the whole Hirebase team and also build relationships. 

Hirebase give their managers clear direction and updates for the year ahead – including H&S, financial and IT updates. 

We helped Hirebase create and deliver their first virtual conference. The platform hosted supplier sessions and allowed for different views for different users. 

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THE NEW ERA OF EVENTS

 

Timeframe  

We had a 10-week turnaround in which we outlined the objectives and built a virtual proposition perfectly suited to meet these.   

 

Journey 

The concept of a virtual conference was totally new to the Hire Managers– and also to their suppliers. 

We needed to go through vigorous testing prior to the event with as many people as possible. While this was a logistical challenge in the run-up to the event, it mean the attendees had a seamless experience on the live day. 

THE EVENT

We created a Main Stage to host all of the Hirebase presentations – this was viewable by all Hire Managers and invited Buildbase guests.  

A supplier Main Stage was configured so that Hirebase could watch their own presentations but not the presentations for Hire Managers. 

The centre-point of the conference was an exhibition hall with all the suppliers – where attendees were able to click on each supplier’s stand to view information, watch videos, download product information and enter competitions.  

 

The Group Appointments function gave every Hire Manager a 10-15- minute appointment with every supplier. In this appointment they could see each other and engage in conversation. Suppliers could also share presentations. 

A live Q&A and an awards ceremony were also held on the day. 

  

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216

Delegates who registered

for the event

Attendees over the live days

203

Delegates who actually attended

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329

Total supplier sessions

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1748

Total number of interactions

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1m 52s

Average time spent on each stand

419

Documents downloaded at

the event

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431

Attendees over the live days

Poll questions answered

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52

Questions asked during the live Q&A

Image by Tianyi Ma

TESTIMONIAL

“This was our first ever virtual conference and my first time working with XSEM. I found the team very professional, very friendly and extremely knowledgeable in their field. Myself and Nicola Holmes, our event manager, worked together very closely on a daily basis and I found her very easy to get along with. She made the experience much less stressful than I expected. I certainly wouldn't hesitate to recommend their services.”

 

Mel Clarkson, PA to Managing Director, Hirebase

“After being initially apprehensive about using a digital platform for our conference, the professionalism and support from XSEM was superb. We would definitely use them again.”

 

Adrian Watts, Managing Director, Hirebase