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CLIENT:

Daisy

 

EVENT:

Samsung Handset Incentive 

OVERVIEW:

We designed and ran Daisy Rewards to enable a fast ROI on specific Samsung handsets through quick fire campaigns. The objective of the scheme was to drive sales and build brand loyalty with the reseller and vendor

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How we did it

The programmes typically ran over a 3 to 4 months period across c.400 targeted customers. Both in-active and live customers were selected for the programmes as targets were based on incremental purchase. A bespoke, relevant and desirable rewards package was created to encourage behavioural change.

 

We analysed, mapped out and executed a thorough marketing plan, including scheme branding, bespoke communications and an online leader-board.

 

This type of scheme results in a significant increase in sales for the reseller and vendor across specific, pre-selected products

We delivered

• Brand & identity

• Marketing plan incl. teasers, reminders and motivators

• Bespoke online registration & leader-board

• Creative itinerary

• Global experience

• Travel logistics

• Onsite management

• Health & safety

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400

Distributors

Attendees over the live days

69%

Increase over 3 months on just one of the Samsung handsets!

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