Client:
Daisy
Event:
Samsung Handset Incentive
Overview:
We designed and ran Daisy Rewards to enable a fast ROI on specific Samsung handsets through quick fire campaigns. The objective of the scheme was to drive sales and build brand loyalty with the reseller and vendor
How we did it:
The programmes typically ran over a 3 to 4 months period across c.400 targeted customers. Both in-active and live customers were selected for the programmes as targets were based on incremental purchase. A bespoke, relevant and desirable rewards package was created to encourage behavioural change.
We analysed, mapped out and executed a thorough marketing plan, including scheme branding, bespoke communications and an online leader-board.
This type of scheme results in a significant increase in sales for the reseller and vendor across specific, pre-selected products
We Delivered:
• Brand & identity
• Marketing plan incl. teasers, reminders and motivators
• Bespoke online registration & leader-board
• Creative itinerary
• Global experience
• Travel logistics
• Onsite management
• Health & safety
400
Distributors
Attendees over the live days
69%
Increase over 3 months on just one of the Samsung handsets!