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Daddy Not Cool

Daddy Not Cool


by Michael Gwilliam, Commercial Director



DNC as my kids call me, the old man that still loves his golf!


Well it seems that golf has had a massive uplift in the UK with golf clubs seeing a dramatic increase in membership and online visitor bookings in the last few months. It’s not surprising that the tee sheets are full, the golf course has been the only place where people can get together safely, have a bit of fun and in a business sense, develop relationships in a way they did in the past.


The UK hospitality market has taken a huge set back with all other sports and means of client entertainment being cancelled pretty much for 2020. The Euros, Royal Ascot, Wimbledon, Premier League football, Autumn Internationals but to list a few… they are all hugely popular in the corporate market as a way of entertaining customers and developing relationships.


There is a big gap that, for the short term, only golf days can fill.


It’s fair to say the traditional golf day was probably in decline but we have seen a huge interest from corporates wanting to put on an event where they can have some sort of interaction with customers and feel “normal” in this new world. We recently launched one of our major UK corporate golf series that is to be played throughout August, September and October. These events were previously scheduled for May and June.


Golf is back! We have produced a document on safety practices, allowing you to reengage with your customers. I know I am biased as a golf geek, but the numbers don’t lie and the stats prove that there is huge demand for this sport once again.  Get involved. Filling in the tee sheet won’t be the issue it may have been in recent years, people are desperate to don their best golf outfits and to get out there and play!


Just remember to shout FOUR if you are a bit rusty…




Let’s chat about your next golf event…

Drop me a line at or give me a call on 07980257471



If this is going to be one of your only ways to interact with clients, why not get the experts in to make sure it’s a huge success and delivered safely?

Check out our full guide on how you can safely hold a golf day during this period.

XSEM Golf Day Safety Guide



What to see our highlights video of XSEM Golf Day 2019? Click here


Want the PDF version of the article? Download it below.

Daddy Not Cool (PDF: 950 KB)

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