XSEM
The XSEM Classic
The XSEM Classic is our annual golf event designed to celebrate and strengthen relationships with our valued clients while also creating new connections. Held at Moortown Golf Club, the event welcomes 72 golfers alongside non-golfing guests.
Beyond the competition, the day is packed with entertainment, interactive activations, and premium hospitality, ensuring a memorable experience for all.
The approach
Our approach to the XSEM Classic is centered around delivering a premium experience that blends competition, entertainment, and relationship-building. We design the event to cater to all attendees, ensuring a seamless balance between sporting excellence and social engagement.
To ensure excitement and engagement ahead of the event, we carried out a structured pre-event communications campaign designed to inform, prepare, and build anticipation among attendees. Over the weeks leading up to the XSEM Classic, we sent out a series of emails, each packed with valuable content tailored to enhance the guest experience
The experience
Golfers are treated to a well-structured tournament featuring a variety of on-course activations, including Beat the Pro, Spin to Win, and expert golf swing analysis. Simultaneously, non-golfing guests are offered equally engaging activities such as a professional golf lesson and laser clay pigeon shooting, ensuring they feel just as involved in the event.
Inside the clubhouse, we create a lively and welcoming atmosphere with gourmet catering, networking opportunities, and entertainment. Our silent auction in 2024 supported Bowel Cancer UK, reinforcing our commitment to social impact. The XSEM Classic is more than just a golf day, it’s a premium experience that delivers lasting connections.
The results
The XSEM Classic continues to deliver outstanding results, reinforcing our commitment to client engagement and high-quality experiences.
The event strengthens relationships with existing clients while opening doors for new business opportunities in a relaxed and enjoyable setting.
Client feedback has been overwhelmingly positive, making the XSEM Classic a staple event in many of our client's calendars year on year.
