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Merchant's Heart

The Brief

A new client of ours, Merchant’s Heart asked us to create, manage and deliver a brand activation experience to raise awareness of their brand to the general public. It also had to provide an opportunity to help them form relationships with gin distilleries.


The setup provided the perfect environment to both spike the audience’s curiosity and encourage them into the masterclass room. It also presented an excellent opportunity to capture impressive, shareable social media photos.

Our client received 100% attendance to their masterclass sessions and a huge boost in social media traffic and engagement. The whole experience met our client’s objective of providing a new take on celebrating their Japanese heritage.

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