Client:
PPG
Event:
Omega European Masters
Overview:
Our client, PPG Paints signed a three year deal to sponsor the Omega European Masters and we were privileged to manage the event logistics. We also worked with PPG to develop their own event to run alongside the sponsorship, giving them the opportunity to provide their customers with insight into the paint and coating technologies they’re developing.
The experience
The event, coined The Innovation Summit, provided the perfect platform for PPG to truly engage with their customers. We chose the Petit Palais of the Fairmont Le Montreux Palace Hotel as the venue and our in house design team split the space into four areas to highlight some of PPG’s most ground breaking innovations.
At the Masters event, nestled away in Crans Montana in the Swiss Alps, PPG’s customers and staff each enjoyed a day at one of the most stunning golf courses in the world. PPG also had a presence in the spectator village where expert golf coach Damian Taylor was on hand to analyse swings and advise on the #PerfectFinish. A 360° camera helped drive customer and public interaction with the brand.
We delivered
-
Pre-event logistics
-
Venue finding
-
Travel itinerary
-
Sponsorship management
-
Online booking system
-
Onsite staffing & management
-
Stage set concept, design & build
-
Branding and identity
-
Design of event collateral
-
Branded merchandise
-
AV management
-
Ticketing management
3 years
of Omega European Masters sponsorship
300+
attendees per event
4 innovation summits
each year
22
travelling nations
50+
golfers per event
4,000+
kilometres covered
2,368ft
accommodation altitude
150+
onsite days