Omega European Masters
Our client, PPG Paints signed a three year deal to sponsor the Omega European Masters and we were privileged to manage the event logistics. We also worked with PPG to develop their own event to run alongside the sponsorship, giving them the opportunity to provide their customers with insight into the paint and coating technologies they’re developing.
The event, coined The Innovation Summit, provided the perfect platform for PPG to truly engage with their customers. We chose the Petit Palais of the Fairmont Le Montreux Palace Hotel as the venue and our in house design team split the space into four areas to highlight some of PPG’s most ground breaking innovations.
At the Masters event, nestled away in Crans Montana in the Swiss Alps, PPG’s customers and staff each enjoyed a day at one of the most stunning golf courses in the world. PPG also had a presence in the spectator village where expert golf coach Damian Taylor was on hand to analyse swings and advise on the #PerfectFinish. A 360° camera helped drive customer and public interaction with the brand.
Online booking system
Onsite staffing & management
Stage set concept, design & build
Branding and identity
Design of event collateral
of Omega European Masters sponsorship
attendees per event
4 innovation summits
golfers per event