PPG VIP, PPG TRADE ELITE, PPG 100 CLUB
PPG VIP, PPG TRADE ELITE and The 100 CLUB have been the leading reward programmes in the paint industry for over 7 years. These schemes have been designed and delivered by XSEM on behalf PPG to engage with 3 different customer groups in order to achieve a combination of complimentary yet differing objectives.
How we did it
Run through bespoke web-portals and supported by individual innovative marketing plans and comprehensive analytics, each programme has been designed to drive business either through substantial margin uplift and/or increased brand loyalty, with a large variety of fantastic customer incentives tailored to each audience.
Create relevant programmes for the right audience dependant on spend capability
Design incentives tailored for groups, couples, individuals, friends and families
Rewards reflect a large variety of must-have gifts, gadgets, incredible destination experiences, group trips and conferences. All of which are fulfilled in-house by a dedicated team
Qualifiers on one scheme have delivered c.£4.2M incremental sales since 2018
One scheme produced 53% growth in one year
Qualifiers achieved an average uplift on one programme of 138%
incremental delivered from qualifiers since 2018 on one scheme
in one year from one scheme
achieved by qualifiers on one programme