Client:
Magnet
Project:
Magnet Trade Rewards
Overview:
Following on from the success of More with Magnet, Magnet Trade Rewards was created to allow even more customers to benefit from the incentive programme. Customers could now simply purchase anything through their Magnet Trade account and be in with the chance of winning a reward across 3 levels!
Reward loyalty
Increase footfall and spend
Open new credit accounts
Convert cash accounts in credit
Email and mobile capture
The Customer Experience:
To participate in Magnet Trade Rewards customers needed a Magnet Trade Account. From then, customers could register for the programme via the bespoke web portal.
The mechanic of the programme was simple: across 4 months, spend £4k+ and qualify for a Level 1 reward, spend £8k+ and qualify for a Level 2 reward, spend £12k+ and qualify for a Level 3 reward.
Throughout the programme, customers could access their bespoke portal login and were sent regular email communications updating them on their progress. Customers who met any of the spend thresholds could then redeem a reward from the level they hit through a simple web link.
c.1,000
Qualifiers
