Client:
Civils & Lintels
Event:
The C&L Golf Cup
Overview:
Civils & Lintels have a strong customer base with a big interest in golf.
Historically C&L ran overseas golf trips as part of their customer loyalty offering but with travel restrictions in place in 2020, this was not possible.
It was still imperative though that C&L continued to engage and reward their key accounts. We worked with C&L Senior Leadership Team to create a UK golf offering that enabled the business to entertain customers in a safe environment.
The Experience:
Our team created an environment where all the golfers felt safe and secure. We had a strong emphasis on clear, direct communication and thorough Covid-19 protocols.
Registration was held outside in a purpose built marquee, dining was al fresco and social distancing was maintained throughout. All players were temperature checked upon arrival and a number of modifications were made to the golf course; flags, bunkers, water fountains.
We also used an online scoring app so golfers didn’t need to exchange scorecards.
Results:
The C&L Cup was a huge success, bringing together 128 golfers across 4 regional events before hosting the final at Turnberry.
In a year that was challenging for C&L to see their customers, the C&L Cup provided the perfect vehicle to interact and stay in touch.
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Building on the success of 2021, the 2022 C&L Cup is confirmed with an overseas final.
128
golfers
4
regionals
16
finalists
