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Client:

Civils & Lintels

 

Event:

The C&L Golf Cup 

 

Overview:

Civils & Lintels have a strong customer base with a big interest in golf.

 

Historically C&L ran overseas golf trips as part of their customer loyalty offering but with travel restrictions in place in 2020, this was not possible.

 

It was still imperative though that C&L continued to engage and reward their key accounts. We worked with C&L Senior Leadership Team to create a UK golf offering that enabled the business to entertain customers in a safe environment.

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The experience

Our team created an environment where all the golfers felt safe and secure. We had a strong emphasis on clear, direct communication and thorough Covid-19 protocols.

 

Registration was held outside in a purpose built marquee, dining was al fresco and social distancing was maintained throughout. All players were temperature checked upon arrival and a number of modifications were made to the golf course; flags, bunkers, water fountains.

 

We also used an online scoring app so golfers didn’t need to exchange scorecards.

Results

The C&L Cup was a huge success, bringing together 128 golfers across 4 regional events before hosting the final at Turnberry.

 

In a year that was challenging for C&L to see their customers, the C&L Cup provided the perfect vehicle to interact and stay in touch.

Building on the success of 2021, the 2022 C&L Cup is confirmed with an overseas final. 

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128

golfers

4

regionals 

16
finalists

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